#Crunchyroll Celebrates 2nd Ani-May Promotion with New Retail, Digital & Streaming Offers

Crunchyroll is launching its second annual Ani-May celebration with new promotions across retail, digital, and streaming channels. This includes new and exclusive anime merchandise and activations at Hot Topic in the United States, Riachuelo in Brazil, and exclusive retail activations in Europe, the Middle East, and Africa, among many others. 

Throughout the month of May, fans can expect a variety of officially licensed merchandise from some of Crunchyroll’s favorite series. This includes anything from merchandise of Black Butler, Tokyo Ghoul, Chainsaw Man, Jujutsu Kaisen, Spy x Family, Solo Leveling, and many more series. Fans can expect to find tons of merchandise from a variety of shows across a range of retailers. 

Details for the Ani-May 2024 partnerships and activations in the U.S., Latin America, and more countries are listed below: 

North America

• • Specialty retailer Hot Topic will celebrate Ani-May across its retail and online stores in the United States and Canada with month-long activations and special promotions, including exclusive anime merchandise, a limited edition Crunchyroll Hime sticker gift with anime purchase (available in stores only and while supplies last), and exciting Discord programming hosted by TheAnimeMen. Fans can sign up here for Hot Topic emails and access to Hot Topic Discord for watch-a-longs, AMAs, and exclusive giveaways.
• • Barnes & Noble stores in the U.S. will feature an Ani-May sale on select anime DVD and Blu-Ray titles both online and in stores across the country.

Latin America

• • Gameplanet stores in Mexico will feature special digital signage and home goods products from fan favorite anime series.
• • Grupo Control in Mexico will bring a variety of apparel including T-shirts, jackets, and pants from the most popular anime titles to stores with dedicated product displays.
• • Riachuelo will provide fans in Brazil with digital and in-store signage and special T-shirts at launch at their FanLab Stores.
• • Falabella in Peru will offer fans T-shirts for the first time in the market through the month of May. 

Europe 

In Europe, select Ani-May retailers will offer anime fans the opportunity to fully experience the Crunchyroll lifestyle and win a special prize: an amazing weekend in Paris with VIP access to the Crunchyroll booth at Japan Expo. 

• • HMV will brand 120 stores and bring in tons of anime merchandise for the occasion for fans in the United Kingdom, Ireland, and Belgium. May will also see the exclusive early release of a range of home entertainment,  including Mob Psycho Season 3 DVD, Blu-ray & Limited Edition, KONOSUBA — An Explosion on This Wonderful World!, Uzaki-chan Wants to Hang Out! — Season 1 Blu-ray, Uzaki-chan Wants to Hang Out! — Season 2 Blu-ray and Limited Edition, as well as a large range of price promoted catalog titles.
• • Games Academy and Funside stores in Italy will activate 50 stores as well as their online community with more surprises available on their app.  
• • Cultura will communicate about their anime merchandise and manga offerings throughout the month with specifically branded areas in 105 stores across France.
• • El Corte Ingles will invite the Spanish geek community to come in-store and discover a wide selection of anime products in 8 flagship locations.
• • Thalia in Germany and Austria will focus on manga, exclusive merchandise and home entertainment offerings for Jujutsu Kaisen, Kaiju No.8, Spy x Family, Chainsaw Man, Demon Slayer: Kimetsu no Yaiba, and Hell’s Paradise across 200 outlets.
• • Gamestop in 70 of participating outlets Germany will provide an exclusive iron-on item to any customer who buys more than 2 Crunchyroll items during Ani-May.
• • MediaSaturn will bring German fans manga, exclusive merchandise, and home entertainment for Jujutsu Kaisen, Spy x Family, and Chainsaw Man across 400 outlets.
• • Mueller will be offering for the first time the whole catalog of fan-favorite Crunchyroll manga titles such as Jujutsu Kaisen, Spy x Family, Blue Lock, Choujin X, Dandadan, and many more series, available to fans in Germany and in Austria.
• • Hugendubel will present exclusive Crunchyroll merchandising in 30 stores across Germany for Jujutsu Kaisen, Spy x Family, and Chainsaw Man.
• • XS Toys in Estonia, Lithuania, and Latvia will participate in promotions across 25 selected stores. The leading toy retailer in the Baltics will have a special selection of plush, figures, and collectibles from various Crunchyroll titles.

The Crunchyroll Store will also offer fans in the U.S,, Australia, and New Zealand a wide selection of new releases, sales, and specials for Ani-May 2024, with new rollouts each week. 

For the Crunchyroll Store in the U.S., fans can enjoy a sale of up to 60% off home video purchases, beginning May 1 through May 14 and an Ani-May celebration sale with up to 70% off select items starting May 15. 

While supplies last, fans can also receive a complimentary and exclusive 2024 Hime Ani-May pin on all orders of more than US$75.00 starting on May 1, 2024. This gift is only available with purchases on in-stock orders and pre-orders do not qualify. Shoppers can also expect special themed weeks in the Crunchyroll Store, including:

• • May 1 — Chainsaw Man
• • May 8 — Kaiju No. 8 and Solo-Leveling
• • May 22 — Dragon Ball Super
• • May 29 — Jujutsu Kaisen 

Crunchyroll will also be making 20 anime series available to watch for free with ads, beginning on May 1, 2024 until the end of the month. Fans can check out the full list of titles available for Ani-May on Crunchyroll News. Regional restrictions may apply. 

Source: press release