#Cristiano Ronaldo’s Coca-Cola snub helped knock $4B off market value

Soccer superstar Cristiano Ronaldo may have helped wipe out $4 billion of Coca-Cola’s market value when he moved two Coke bottles out of view at a press conference — and opted for water instead. 

Ronaldo’s apparent snub in Budapest Monday ahead of a Portugal-versus-Hungary Euro 2020 finals match coincided with a 1.6 percent decline in Coca-Cola’s stock price, according to MarketWatch data.

“Agua!” Ronaldo then declared, appearing to encourage viewers to drink water instead.

The player is known for his ultra-healthy diet and eats up to six meals per day, according to ESPN. 

Shares of Coca-Cola, which is an official Euro 2020 sponsor, were worth $56.16 at market close on Monday.

On Tuesday, the soft drink giant’s shares slumped to $55.23 within the first hour of trading — erasing $4 billion in market value.

It’s impossible to fully attribute Coke’s price movement to Ronaldo’s gesture, especially since Tuesday’s opening price movements include pre-market futures trading.

But Coke stock performed much worse than broader US indexes like the Dow Jones Industrial Average or the S&P 500 on Tuesday morning.

Coca-Cola did not immediately reply to a request for comment.