#Brazil’s ‘no charger’ fine will cost Apple just 0.00007% of its 2020 revenue

“#Brazil’s ‘no charger’ fine will cost Apple just 0.00007% of its 2020 revenue”

Remember when Apple stopped including power bricks with iPhones last year? While the company claimed it was all for the environment, people with who didn’t have chargers were furious they’d now have to buy a separate expensive brick to be able to use their new phones.

But while most of us just bitch and moaned while forking over our hard-earned cash to Cook and co., one country decide to take action: Brazil.

In October, Procon-SP, the consumer interest agency for Sao Paulo state, asked Apple to provide justification for not including the charging brick in iPhone boxes. It wasn’t satisfied with the tech giant’s environment-saving answer and said that the brick was an important part of the phone’s package.

The agency even asked Apple if it would consider discounting the iPhone 12 since it’s not including a charger. However, Apple didn’t change anything.

According to Brazilian publication Tilt, over the weekend, the agency has fined Apple for R$10.55 million ($1.92 million). Apart from not including chargers in iPhone boxes, it has also accused Apple of misleading advertisement of iPhone’s water-resistance and unfair term of repairs.