#NBCU threatens to pull channels from Roku in fight over Peacock app
“#NBCU threatens to pull channels from Roku in fight over Peacock app”
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NBC’s Peacock — which includes programming from its NBC network and NBC News, as well as flicks from its Universal Pictures studio — has been unable to secure spots on Roku and Amazon’s Fire TV since it launched its service on July 15.
Late Thursday, Roku told NBC that it plans to pull channels including Bravo, CNBC, E!, NBC News and MSNBC in a dispute that was sparked by a tussle over advertising revenue.
While NBCU wants to make money from ads on Peacock, Roku’s website indicates the platform takes 20 percent of sign-up fees from its partners, as well as control of 30 percent of ad inventory.
“In business terms, Comcast wants to build a large, ad-supported service on the Roku platform and keep all of the ad economics for themselves,” a rep from Roku said. “They have offered no certainty that Roku will have the opportunity to earn any material ad economics. What’s reasonable about that?”
The rep said that Roku, with its platform of more than 40 million active users, should benefit monetarily from its partnership with Peacock, which is free to watch with commercials or $9.99 a month without ads.
In a statement Friday, a rep from NBCU shot back, saying Roku’s “unreasonable demands ultimately hurt both their consumers and their consumer equipment partners to whom they’ve promised access to all apps in the marketplace.”
Both parties said they are in talks until the Saturday morning deadline. AT&T’s fledgling streaming service, HBO Max is in similar negotiations with Roku and Amazon.
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