#Reddit adds Hide option for ads across platform
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New Reddit feature lets users block specific advertisers from their feeds for at least a year, giving users control over their ad experience.
Reddit is rolling out a new ad control feature that gives users more power over the sponsored content they encounter on the platform.
The details:
- Users can now select Hide from a dropdown menu on any feed-based advertisement.
- Hiding an ad blocks content from that advertiser account for at least one year.
- The feature works alongside the existing Report function, which also triggers advertiser blocking.
- Implementation will roll out gradually across iOS, Android, and desktop over several weeks.
Why we care. Reddit’s new ad hiding feature creates stronger incentives to deliver relevant, quality advertising experiences. When users can block an advertiser’s entire account for at least a year with just one click, poor targeting or low-quality creative could result in permanent audience loss.
This change will likely increase the importance of audience segmentation and creative quality, as advertisers who consistently deliver irrelevant or disruptive experiences will face diminishing reach over time.
Between the lines. This move follows growing user dissatisfaction with ad experiences across social platforms, with Reddit positioning itself as more responsive to user preferences than competitors.
The big picture. The new control builds on Reddit’s sensitive ad filters, introduced last year, which already allow users to limit exposure to ads in potentially divisive categories (e.g., politics, religion).
What’s next. Reddit said it will “continue working on ways to improve ad controls” and has invited community feedback on the new feature.
Bottom line. While Reddit remains ad-supported, the platform is trying to strike a balance between advertiser reach and user experience by offering more granular controls that could potentially lead to more relevant ad targeting.
About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
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