#YouTube Cutting 100 Jobs in Restructuring of Content and Creator Teams

The layoffs plaguing the tech sector have hit YouTube.

The streaming video platform will cut about 100 roles as part of a restructuring of its content teams. YouTube chief business officer Mary Ellen Coe announced the changes in a memo Wednesday, and a spokesperson for the platform confirmed them to The Hollywood Reporter.

TubeFilter first reported the restructuring.

As part of the changes, the company’s sports, media, TV and film teams will be consolidated into one group, as will all of YouTube’s music teams. The platform’s creator management teams will now report into leadership within each country.

“As we have seen the past few years, our creator base is broadening and diversifying, from our most experienced creators to a new generation of casual creators posting on YouTube for the first time,” Coe wrote in her memo. “Gen AI tools will further fuel new forms of creativity and bring even more creators to the platform. At the same time, our subscription businesses have momentum, powered by partnerships with music, sports and media companies. As the business evolves, we have an even greater need to ensure we’re running the business effectively and meeting the needs of all of our users.”

The cuts at YouTube come just a week after Amazon cut hundreds of jobs in its Prime Video and Twitch divisions, and a month after Spotify made dramatic cuts to its workforce. Roku also made cuts last fall.

The cuts in the tech space followed layoffs at entertainment companies earlier in the year, with Disney, NBCUniversal, Paramount and Netflix all cutting staff.