#Apple revamps App Store search layout, emphasizing ads and suggestions
Table of Contents
Apple’s App Store search redesign puts ads front and center, potentially boosting visibility for advertisers.
Why it matters. Advertisers will now have their apps showing at the top of the Search tab potentially increasing their ad exposure as well as leading to higher click-through rates for app install ads.
Details:
- Discover section removed from top of Search tab
- Suggested apps (including an ad) now prominently placed below search bar
- Expandable suggestions feature added
- Direct category browsing available from Search tab
- Top charts moved to Browse section
First seen. We were alerted to this update from Talha Mumtaz’s LinkedIn:
Between the lines. The repositioning of suggested apps and ads to prime “above the fold” real estate could boost visibility and potentially increase click-through rates.
What to watch. How this layout change affects app discovery patterns and ad performance metrics for developers and advertisers.
Bottom line. While streamlining the search experience, Apple’s update also creates more prominent placement for paid app promotions, potentially altering the app discovery landscape.
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
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