AI-generated content needs blockchain before trust in digital media collapses

As AI-generated content proliferates, blockchain technology can provide a vital framework for restoring trust in an era of synthetic media and deepfakes.

Opinion by: Roman Cyganov, founder and CEO of Antix

In the fall of 2023, Hollywood writers took a stand against AI’s encroachment on their craft. The fear: AI would churn out scripts and erode authentic storytelling. Fast forward a year later, and a public service ad featuring deepfake versions of celebrities like Taylor Swift and Tom Hanks surfaced, warning against election disinformation.

We are a few months into 2025. Still, AI’s intended outcome in democratizing access to the future of entertainment illustrates a rapid evolution — of a broader societal reckoning with distorted reality and massive misinformation.

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