A new generation minimalist camera that’s a breeze to use for content creators

In a landscape where complexity often overshadows usability, the ARCO camera introduces a refined approach to digital shooting where smartphones have taken over. Reimagined for creators, ARCO represents a new generation of minimalist cameras that combine thoughtful design with professional-grade performance. Developed with both professionals and enthusiasts in mind, it offers an elegant balance between form, function, and creative freedom.

ARCO is designed around a clean, ergonomic structure that prioritizes ease of use. With a streamlined body made from durable yet lightweight materials, it is ideal for creators on the move. The matte aluminum finish, compact size, and intuitive control layout make the camera comfortable to handle and visually understated—perfect for those seeking a distraction-free shooting experience.

Designer: Sri Nikesh

The camera features a high-resolution sensor capable of producing sharp images and 4K video, supported by versatile lens compatibility and advanced color science. A magnetic lens locking mechanism ensures quick and secure lens changes, adding to its seamless workflow. Designed to operate continuously for up to six hours, ARCO supports long-form content creation without interruptions. With Bluetooth 5.0, NFC capabilities, and dual noise-canceling microphones, it’s well-equipped for modern content production. For creators seeking performance, style, and simplicity in one cohesive package, ARCO stands out as a compelling solution in the evolving world of digital imaging.

The user interface is built for efficiency and clarity. A 2.4-inch AMOLED touchscreen provides high-contrast visuals and real-time control, displaying critical settings—shutter speed, ISO, aperture, and battery life—at a glance. Positioned for quick visibility, this top-mounted display minimizes menu diving and allows photographers to stay focused on their composition. ARCO’s control system further reinforces its minimalist philosophy. A rotary dial with an OK button enables smooth navigation through settings, while dedicated buttons for image review and zoom allow for precise inspection on the go.

A customizable “C” button gives users the freedom to assign shortcuts, enhancing workflow efficiency. The control knobs and shutter button are strategically placed for natural finger positioning, ensuring responsive handling during fast-paced shoots. A distinct red video button provides immediate access to recording functions, streamlining transitions between photo and video modes. Tactility plays a central role in the ARCO experience. Each control element is crafted for precision, offering tactile feedback that reinforces user confidence. A multi-functional touch button adds flexibility, allowing for quick adjustments with minimal effort.

Behind the minimalist exterior is a product shaped by real-world insights. The design team focused on addressing common frustrations with compact cameras—cluttered controls, disengaging interfaces, and a lack of emotional connection. By drawing from brutalist architecture and analog design cues, ARCO was developed through iterative sketching and modeling, resulting in a camera that is as functional as it is aesthetically grounded.