#5 Important Voice-Over Trends In 2021

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5 Important Voice-Over Trends In 2021

If there is one thing that can be learned from 2020, it’s that when it comes to what is going to happen in a year, there isn’t much that you can predict with a 100% guarantee. As we have finally moved past 2020’s bumpy road, there is a hope that the future isn’t going to grim. In hopes that 2021 is going to bring prosperity around the world, I have decided to highlight five voice over trends that you need to keep an eye on to anticipate how the industry is going to turn out to be.So, without further ado, let’s get right down to trends that are going to define the future of the voice over industry.

Conversational Reads Are Still Going To Be in Demand

The first thing that we need to realize is the fact that there are numerous voice over styles. With the growth in trend, there is a huge market for voice over, which means that they can be used for pretty much any purpose. However, in the late 2020s, there was an increase in demand for a conversational style of voice overs.

So, it is predicted that the same trend is going to be followed in 2021. The popularity of conversational style can be attributed due to the recent pandemic as people have been seeking human connection more than before. The conversational style of voice overs offers a more meaningful conversation for views, which is a huge plus.

Voice Overs for Agile Marketing Messaging

If there is one thing marketers have learned from 2020, it’s that the world can change in an instant, and they have to prepare for the worst. With the lockdown restrictions and the pandemic taking over most parts of the world, marketing teams have turned to voice over tools as switching from working from home has become a norm.

As recording studios are closed around the world, the need for talented individuals who can work from home has grown. There has been an increase in demand for voice over actors for marketing campaigns such as commercials and ads. In 2021, we are going to see the popularity rise even more as the future demands for a remote working space.

The Rise in Popularity of Internet Video Jobs

Due to the pandemic, most people are sitting in their homes with nothing to do. It has caused a rise in popularity in internet videos as more and more people are turning towards them for comfort and enjoyment. The use of mobile phones for entertainment grew in 2020, and it has presented a huge opportunity for voice over actors to benefit from that.

Compared to 2019, the posting of jobs on famous voice-over platforms like Voices.com has grown by almost 150%. From small one-minute videos on social media platforms like Facebook, Instagram, and Snapchat to explanatory and ads on YouTube, there is a diverse market to explode. As we enter 2021, this trend has no sign of coming down any time soon as different dialects like American and British voice over jobs are going to be in demand.

AI, Text-To-Speech, and Growth in Technology

One of the biggest trends that have been catching up for quite some time is the increasing popularity of a touchless world. Where once smartphones become pretty popular due to touch screens, humans are starting to shift to voice assistants and computer-generated voices. The recent pandemic has also triggered this trend as we are starting to adapt to a socially distant world.

So, in 2021, we are going to see an increase in demand for voice assistant jobs for humans as people prefer a human touch in technology rather than going for synthetic or computer-generated voices. From mobile assistants like Siri to proper home and business voice systems, there is a huge gap that is going to be filled by voice overs.

Voice Integration in Video Games

Last but not least, voice over in games has been growing in popularity for quite some time. We are going to see a swift rise in 2021 as the gaming industry is moving in a new direction to make games as realistic as possible. Voice integration in a conversational style is going to bring life to a lot of storylines and require talented individuals who can bring emotions to computer-generated characters.

To achieve this goal, voice overs are going to be used in popular games more often than they were used in the past. With the growth in the gaming industry, voice overs are going to become ever more popular, and this trend is definitely one that you should be keeping your eye on as we enter 2021. These voices can be used to guide players and bring a good touch to the storyline so that games become more immersive.

by Austin Dease

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