#7 Ways to Maximize Your Business Revenue Through Mobile App

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7 Ways to Maximize Your Business Revenue Through Mobile App

This is the era where so many mobile apps are emerging in the market. The competition is getting tougher day by day. According to statistics, around $189 billion revenue is generated by 2020 through mobile apps.

Use of a desktop to access the websites and order your product is getting old fashioned. People nowadays love to sit comfortably on their couch and order whatever they want. So mobile applications are in trend now.

Right from ordering food to getting healthcare services, to hiring a cab, everything has been shifted to mobile apps. If you are interested in standing out in the competition and want to increase your revenue from mobile apps, you need to compete in the market.

For this, you have to choose the right marketing strategies for your business. The below are the 7 ways to increase your brand revenue through mobile applications.

1. Start-Up With Paid Apps

This is the idea to generate an app which charges the users to assess the app. Basically, it is an app with paid features from downloading to purchasing level. You have to be careful while charging the users that you may not charge them very high. Take some time to standardize the fees to acquire your desired goal.

For instance, if you are developing a gaming app, the main game which may be called the base of the app should be free. Once you get the audiences for the application, you may add some paid games or paid features in existing games.

For example you can add some paid lives or coins to getting into the next level of the game. Users will surely buy these features to survive their level and move ahead into the competition.

2. Freemium Apps

It is a tactic to catch the traffic to generate mobile app revenue. All you need to do is to provide some free features to your audiences. These features should provide some limited functionality. Once they like your features they will definitely pay for these features. This is the right time to charge them for some paid features.

The effective freemium service, customers find it easy to have an easy access to the basic key features. In an indirect way, you can lead your audiences to your premium paid features.

For example, anti-spyware provides a free offline scanning and updates. If the user demands continuous malware remover, there appears a paid premium dialogue box. This feature contains easy payment or subscription methods that will surely bring revenue.

Grammarly offers some free features, but you will have to pay to get its upgraded features.

3. Use of Push Notification

If you want to get engaged with your customers, you need to send them push notifications. Their notifications remind them to purchase new products. You can also do this to inform them about your new products and services that you are providing.

Try to make good use of push notifications. Send these notifications in a smoother or lighter way so that the customers can have a better engagement. You can use below strategies of sending notifications that will engage customers more increasingly.

You can send notifications about valuable offers like discounts and flash sales.
Taking location based advantage by sending them valuable offers regionally.
Sending notifications to your customers, specifically according to their physical location.

4. Increases Brand Awareness

Your business is built on everything that makes it unique among other brands. For instance your logo will help people to recognize your brand name. Similarly if you develop a good quality mobile app, it will help your business to stand out in the market.

Mobile apps will help you to promote your brand continuously, as a result people will be aware of your offers on a regular basis that will increase your business visibility as well as your clients. Try to be active to ensure your clients that you are always there to address their concerns.

5. In- App Ad Revenue

You can generate more mobile app advertising revenue through adding a third party to your application. For this you can facilitate them by publishing their ads on your app. In return, they will pay you for their advertisement. These in-app ads will help to grow your revenue.

Make sure, you should not exaggerate your customers by putting so many ads running on your app. Remember that people will get more engaged if they are comfortable with your mobile application.

6. Use of Social Media

According to statistics, social media users 3.19 million by 2018. So this platform could not be ignored. It is one the best ideas to increase revenue for your brand by increasing your traffic through social media platforms.

You must expand your online presence by sharing your link on social media that will attract more users. Additionally, these users can share your link on their social media account, which will result in generating more audience.

The most common social media platforms where you can promote you app are:

Facebook
Twitter
Instagram
Linkedin

Do not just post your application link on these platforms. Try to engage with your followers by replying to their comments. This will help in making a healthy relationship between you and your customers and result in increasing your app downloads.

7. User-Friendly Application Design

You should build your app on a user-friendly interface. Use easy and simple design and graphics for the app to comfort your customers. This will not only increase the functionality of your app but also engage more clients.

If your app is not interactive or easily nevigateable, people will likely leave your app. Customer’s loyalty is another basic component for getting increased revenue. If you give your customers an impression that you are always here to assist them and attend them individually, they can better engage.

Conclusion

Conclusively, the mobile apps do a lot more to business in the form of revenue. It is a mobile app, not the website of a brand that brings a good amount of business to your brand. The more effort you put into developing your mobile application, the more you can get in the return.

As there are a large number of strategies available, it is more important to choose the right strategy according to the structure of your app. Through the paid-apps, push notifications, in-app ads, and social media, you can not only increase your application downloads but also the revenue you are getting from your app.

So it is essential to follow the strategy step by step, if you want to get the desired results. If you complete all these steps successfully, you will be pretty much confident about your application’s profitability.

by Ayesha Irshad

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