#YouTube Analytics now shows top-earning Shorts, Videos on Demand, and Lives
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Creators can utilize this data to make informed decisions about how to best optimize future content.
Now, when you check the revenue by format cards, you not only see the estimated total revenue for your chosen video format for the prior 28 day period, but you also get a list of your best-performing videos, along with how much money each one has made.
Why we care. Brands and marketers can use this data to make informed decisions about how to optimize their monetization strategies more effectively based on past success.
Shorts. YouTube Shorts is a video format that allows users to create, share, and watch vertical short-form videos that last 60 seconds or less.
Videos on Demand. VOD, or Video on Demand, is a YouTube feature that lets creators upload videos in advance for viewers to watch whenever they want, different from live streams.
Lives. YouTube Lives allows you to connect with your audience in real time through a video feed, chat, and other interactive features.
Deep dive. Watch YouTube’s announcement in full for more information.
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.
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