#Your Netflix Subscription Is Going Up in Price Again

The day every single Netflix user dreads is upon us—the company is raising its prices again. All users in the US and Canada are subject to this increase. If you’re a Netflix watcher in one of those locations, prepare for your wallet to take a hit.

Netflix is bumping the price of its plans by $1-$2. Starting with the Standard plan, it’s going from $14 to $15.50 per month. If you opt for the cheaper Basic plan, you’re looking at an increase from $9 to $10 per month. Finally, if you’re using the Premium plan, which includes 4K streaming, you’re going to have to pay $20 per month instead of $18.

In Canada, the Standard plan jumped to C$16.49 from C$14.99. The Premium plan went from C$20 to C$20.99, and the Basic plan’s price didn’t change.

For new subscribers, the price will go up immediately. However, suppose you’re an existing Netflix subscriber. In that case, the company says the price changes “will gradually take effect.” The company also says, “Current members will receive an email notification 30 days before their price changes, unless they change their plan.”

As far as why Netflix raised the price, the company spoke to Reuters about the price increase. A Netflix spokesperson said, “We’re updating our prices so that we can continue to offer a wide variety of quality entertainment options. As always we offer a range of plans so members can pick a price that works for their budget.”

That’s hardly a reason that’ll satisfy most Netflix users. The company is saying that it needs to increase its prices to do what it’s already doing. It didn’t say it’s adding anything new, which is what users would probably like to hear to justify the price increase.