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Black Friday has officially landed at Amazon — so if you’re planning on getting some gift shopping done after that Thanksgiving feast, you can save big on the e-commerce giant’s own line of devices as well as popular holiday shopping categories such as gift-ready tech, kitchen appliances and cookware, smart home electronics, beauty, bedding, personal genetics tests and more.

The e-commerce giant kicked off early Black Friday deals with its fall Prime Early Access event in October. Its latest tech deals include discounts on Apple, Amazon Fire and LG smart TVs, Fitbit health trackers, Google Pixel phones and smartwatches, Samsung Galaxy smartphones and tablets, Logitech computer accessories, Sony headphones and much more. In the kitchen and home department, expect major markdowns on Instant Pot pressure cookers, Breville espresso machines, robot vacuums from iRobot and Roborock and SodaStream sparkling water makers, to name just a few.

There are also deals in the fashion department, including designer discounts at Shopbop on Amazon(where luxe labels like Marc Jacobs, Tory Burch, Self Portrait, Spell, Lemlem, Loeffler Randall, Rag & Bone and 3.1 Phillip Lim are on sale), plus clothing and accessories for the entire family from Levi’s, Under Armour, Sperry, Koolaburra by Ugg and more.

The company is also accepting returns until Jan. 31, 2023 on most purchases made between Oct. 11 to Dec. 25, 2022, making it easier for holiday shoppers to exchange unwanted or extra items. And if you’re shopping for a new wardrobe or for the fashionable folks on your list, Amazon’s Prime Wardrobe service gives you seven days to return your unwanted items after you try them on at home.

Below, we’ve rounded up some of the best Black Friday deals on Amazon in the most popular departments for holiday shopping. We’ve organized our top picks in tech (broken down by TVs and soundbars, Apple products, smartphones, computers, tablets, headphones and more), kitchen and cookware, smart home cleaning, fashion and more, so keep scrolling if you don’t find what you’re looking for right away.

See our top picks below, and bookmark this page as we’ll be updating it with more of the best deals all Thanksgiving weekend through Cyber Monday.

The Best Black Friday Tech Deals on Amazon

The Best Black Friday Smartphone & Accessories Deals on Amazon

The Best Black Friday Deals on Laptops, Computers and Accessories on Amazon

The Best Black Friday Tablet Deals on Amazon

The Best Black Friday Home Security Deals on Amazon

The Best Black Friday Apple Deals on Amazon

The Best Black Friday TV and Soundbar Deals on Amazon

The Best Black Friday Deals on Headphones and Speakers on Amazon

The Best Black Friday Smartwatch & Fitness Tracker Deals on Amazon

The Best Black Friday Gaming Accessories Deals on Amazon

The Best Camera Deals on Amazon

The Best Black Friday Kitchen and Cookware Deals

The Best Black Friday Deals on Robot and Upright Vacuums and Air Purifiers

The Best Black Friday Fashion and Jewelry Deals on Amazon

The Best Black Friday Beauty Deals on Amazon

The Best Black Friday Personal Care & Grooming Deals on Amazon

The Best Fitness Equipment and Accessories Deals on Amazon

The Best Black Friday Toy Deals on Amazon