Willy Wonka-like chocolate factory to open outside Amsterdam
“#Willy Wonka-like chocolate factory to open outside Amsterdam”
June 6, 2020 | 5:46pm
Tony’s Chocolonely Chocolate Circus is seen in an architectural mock-up.
Kathrin Hanf / SeARCH Architects
A Willy Wonka-esque chocolate factory/theme park is in the works in the Dutch town of Zaandam.
Plans for Tony’s Chocolonely Chocolate Circus, released by the Amsterdam-based architecture and urban planning company SeARCH, call for three buildings — with one housing the rollercoaster.
Tony’s Chocolonely, a Dutch-based brand that takes pride in lifting up cocoa bean farmers in Africa, announced the $105 million Chocolate Circus in 2018 but just delivered the plans to the planning council. The theme park should take about three years to build.
Inside the complex, visitors will learn all about chocolate, including unfair treatment of the farmers by much of the industry.
As for the rollercoaster, a new rendering shows a ride with one loop running through a red pavilion.
SeARCH told the Daily Mail that the rollercoaster “will not enter the factory.”
Tony’s Chocolonely expects up to 500,000 visitors a year to the project.
“We are super happy and cannot wait,” SeARCH said in a statement. “And you?”
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