Science

#WhatsApp adds messaging tools to attract businesses

“WhatsApp adds messaging tools to attract businesses”

WhatsApp adds messaging tools to attract businesses
This Feb. 19, 2014, file photo, shows WhatsApp app icon on a smartphone in New York. WhatsApp parent Meta is moving forward with its push to attract businesses to its popular chat app. Its part of an effort to find new ways to make money beyond targeted advertisements on its other platforms, Facebook and Instagram. Credit: AP Photo/Patrick Sison, File

WhatsApp parent Meta is moving forward with its push to attract businesses to its popular chat app, part its effort to find new ways to make money beyond targeted advertisements on its other platforms, Facebook and Instagram.

Meta CEO Mark Zuckerberg on Thursday unveiled a developer tool, WhatsApp Cloud API, which will enable businesses to message and chat with their customers more easily.

Zuckerberg called it “an important step to help more businesses connect with people and help more people message the businesses that they want to support—big and small.”

The company, which at the time was called Facebook, bought WhatsApp in 2014. The service, though wildly popular especially outside of the U.S., has yet to bring in any revenue.

Zuckerberg agreed at the time that putting ads on WhatsApp would not be the right way to make money from it. WhatsApp’s CEO, Jan Koum, left Facebook in 2018 amid disagreements with Facebook management over the parent company’s voracious appetite for personal information and WhatsApp’s dedication to user privacy,

Since Meta took on its new name last fall, the company has been shifting resources to help Zuckerberg realize his vision of becoming a “metaverse company.” But the metaverse is in its infancy, its future uncertain, and the company still needs to make money in the meantime.


Facebook, Instagram, Messenger and WhatsApp again hit with outages for some users


© 2022 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

Citation:
WhatsApp adds messaging tools to attract businesses (2022, May 19)
retrieved 19 May 2022
from https://techxplore.com/news/2022-05-whatsapp-messaging-tools-businesses.html

This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no
part may be reproduced without the written permission. The content is provided for information purposes only.

If you liked the article, do not forget to share it with your friends. Follow us on Google News too, click on the star and choose us from your favorites.

For forums sites go to Forum.BuradaBiliyorum.Com

If you want to read more Like this articles, you can visit our Science category.

Source

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button
Close

Please allow ads on our site

Please consider supporting us by disabling your ad blocker!