What is Lead Magnet? 10 Best Ideas with Examples

Generating suitable lead magnets plays a vital role in accelerating the growth of the business. Only reading e-books like any other business won’t help. It is proven that a person stays only for 15 seconds on a website and then never comes back at it. A highly researched lead magnet will provide you with the perfect audience that will never say no to your product/service. It works for both B2B and B2C audiences, and they are so effective as they offer the right product at the right time.

What is Lead Magnet?

If you’re planning to acquire the maximum number of leads online, Lead Magnet is the only key. In simple words, it is a way to collect leads for a business. In exchange, the leads get long-term offers from the brand. It plays a significant role in building a list of emails of potential buyers. Planning your idea of a lead magnet is a grinding process and varies from business to business.

What makes a lead magnet attractive?

To make it attractive, emphasize the points mentioned below :

1. Deliver valuable content – the core reason why a lead won’t open the newsletter you’ve sent in the email because of the content. Therefore, it is essential to deliver relevant and valuable content to the audience to get their attention.
2. Be solution-oriented – the audience looks for solutions everywhere as it is a natural human tendency. So you have to make sure to make products and design services according to their problems and market them.
3. Be unique – not just your product or service but the way you’re marketing it should also be amazing. Make sure that the buyer is not buying the product from any of your competitors. Your brand should always stand out in the crowd.

Ten examples of lead magnet ideas

1. Free Samples

It works great for food and cosmetic products. It is one of the most efficient to attract the audience and convert them into buyers. Samples are sent to influencers, and then they talk about that on social media, thus conveniences their followers to buy that. Samples are often sent in newspapers or magazines. They are also given free if you’re buying something of the same brand. So it has worked in favor most of the time for the business.

2. Webinars

Webinars are one of the most acceptable ways to connect with customers. The audience can talk directly to the people of the firm and discuss their problems. In addition, it helps the audience to provide valuable feedback about the services or products made by the firm.

The major topics on which webinars are done are knowledge-based or offers-based. In knowledge-based webinars, information and discussions are done on a specific topic. In addition, reputed guest speakers are also invited to such webinars. Whereas in offers-based webinars, the firm provides discounts on valuable services they are providing.

3. Planners

Planning work makes the job of the business easier. One can be more creative when deadlines are not near. Lead generation software like PeppyBiz provides good templates for planners. It helps the team to keep up with the deadlines and customers satisfied. Retention of customers is significant, and planners help a lot in it.

You can also make planners customized according to the needs of your business. Then, you can either print them and provide them to the team or mail them.

4. Training Videos

If your business is related to education, then free training videos are the best lead magnet. These videos can be of any topic, including musical, dance, art, marketing, etc.

Providing free lectures on a few topics or a part of information about a specific topic will help. It will urge the leads to watch more about that particular topic, thus increasing the number of customers. It will also make a healthy relationship between the tutor and the audience.

5. Trial

A lot of firms provide free trials in the beginning. One can use the software or service for free in the initial months and then can start paying. Even telecommunication companies have provided such free subscriptions. These firms indirectly try to bond with the customers and make them familiar with the service. The leads get the hang of the software and also explains the team the same. In this way, they buy the software after a month and retain it for an extended period.

6. Quiz

Many marketers have recently started using Quizzes as a lead magnet. For example, pharma companies that produce vitamin supplements can use this and suggest the best-suited supplement to the customers. In this way, the customer starts showing more interest in the brand as he thinks that the brand is concerned about his needs. According to lead quizzes, around 31% of leads were captured using quizzes.

7. Videos

It is one of the most appropriate ways to engage the lead. People find watching a video rather than reading a book. Many companies produce video advertisements and use them on youtube. If the users find the first 3 seconds of the video engaging, they end up watching that. Taglines and a short story or any new feature of the product are majorly portrayed in the video.

8. Case Studies

Now, let’s talk about the highest-ranked marketing channel that is none other than case studies. It is proven that 63% of marketers think that is the most effective source of lead magnets.

Case studies talk about the experience of the consumer of that particular product or service. They also attach a self-evaluated report that tells the importance of that product or service in their life. Customers are believers in word of mouth, so this technique works in favor of the business. Then, they go through the case study and decide whether they want to get this service or not.

9. Summary Sheet

This lead magnet idea is for bloggers. If the blog is very lengthy and covers a complicated topic, the reader might forget it after a while. The summary sheet provides all the crucial points that were covered in the blog. This sheet should be downloadable as the reader can revise it anywhere and anytime. You can make the summary in point form or any chart form. Writing in such a way will help the reader to change faster and retain them on your blog page.

10. Podcasts

It is getting modern day by day as people find listening to podcasts very convenient. One can walk around or travel while listening to podcasts. Most of the podcasts are usually made to create an impact on the listener’s life. It helps the listeners to connect to the speaker at a personal level as these podcasts sound very real. It almost feels like the person who is talking is sitting in front of you. One can quickly get access to podcasts using music applications.

Conclusion

Above, we have discussed lead magnet ideas for different types of businesses. Thus, generating lead magnets is not difficult anymore. Now, this depends on the firms which lead magnet idea works best for them. One can always switch until they find the best one for their firm.

Author Bio:

Sara Williams

Sara is a content writer at PeppyBiz, a platform that provides lead generation software through which companies can stimulate and capture customer’s interest in their product or service.

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