Virtual talent management agency PRISM Project, a division of Sony Music Entertainment (Japan) Inc., announced it will be opening auditions worldwide. Beginning August 7, 2022 at 2:00 PM PDT, applications will be open to both female-presenting and male-presenting characters.

PRISM Project states that they are searching for talents who are motivated, eager to seek out growth and development, and have a passion to bring their message to the world. The agency also delivered a strong motto in their announcement, citing that “VTubers are Human, Too!” to emphasize that future VTuber talents must be able to maintain a proper work-life balance with their physical and mental health in mind. 

The PRISM Project audition guidelines, application form, and more information are available on the agency’s General Auditions 2022 webpage. A copy of the guidelines can be found below.

Applicant Requirements

1. Applicants must be 18 years of age or older.
2. Applicants of all gender identities are welcome.
3. Successful applicants must be able to conduct their streaming content primarily in English. Japanese and other language skills are welcome.
4. Applicants must reside in one of the following countries/regions: United States, Japan, Canada, Mexico, United Kingdom, Germany, France, Italy, Spain, Australia, New Zealand, Brazil, Peru, Taiwan, Hong Kong, Macao, Republic of Korea, Thailand, Malaysia, or Singapore.
5. Applicants must be able to participate in the audition process from initial document submission and screening to final interviews.
6. If selected, applicants must be able to commit to conducting virtual talent activities for a minimum of one (1) year, with an expected minimum of four (4) live streams per week.
7. Applicants should have a strong desire to further their careers as professional virtual talents, wish to pursue streaming as virtual YouTubers (VTubers), and have interest in pursuing other related talent activities under a professional management team with industry-leading experience.

PRISM’s mission is to “create a world where all people on Earth can find something they love and feel happiness every single day.” Officially launched in January 2021 with three multilingual talents, the agency has cultivated  twelve active talents worldwide. The talents include Iku Hoshifuri, Aoi Tokimori, Meno Ibuki, Rita Kamishiro, Luto Araka, Shiki Miyoshino, Nia Suzune, Yura Rikudou, Pina Pengin, Naki Kamizuki, Sara Nagare, and Non Anon. Primarily active on YouTube, PRISM talents stream a variety of content including singing, karaoke, gaming, art, and much more. Under the guidance of Sony Music, PRISM Project aims to support talents to explore their potential in voice acting, music production, online/offline events, and interacting with new digital technologies.

Source: Email correspondence