#The USA Today Super Bowl Ad Meter Winner Is…Rocket Mortgage?
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“#The USA Today Super Bowl Ad Meter Winner Is…Rocket Mortgage?”
Yeah, they were funny, but it’s interesting that they snagged the top spots when the commercials most-talked about pre-game were ads including Amazon’s “Alexa’s Body” (which scored the No. 3 slot) and Cheetos’ “It Wasn’t Me” (No. 7). Nancy Armour, USA Today sports columnist and Ad Meter spokesperson explained a possible reason for this on CBS This Morning: Rocket Mortgage “had a coordinated effort to drive people to ad meter.” So, there’s that.
No. 1: Rocket Mortgage: ‘Certain Is Better’
https://www.youtube.com/watch?v=D7HsgGnFo1A
No. 2: Rocket Mortgage: ‘Certain Is Better’
https://www.youtube.com/watch?v=_YWWTRse57E
But while Rocket Mortgage might not have left the game with the biggest buzz, sometimes having buzz is not all that. One of the most-talked about spots, Oatley’s head-scratching “Wow No Cow,” which featured Oatly CEO Toni Petersson in a field singing a cringey song he wrote, was panned on social media. (To no one’s surprise, it didn’t make Ad Meter’s top 10.) Interestingly, according to Ad Age, the commercial was a retread: It first aired in Sweden in 2014 but was banned after the the Swedish dairy lobby sued company.
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