#Shadow bans, dopamine hits, and viral videos, all in the life of TikTok creators
“#Shadow bans, dopamine hits, and viral videos, all in the life of TikTok creators”
It was the middle of the pandemic, and Mason McClellan had just started his first semester of college in Georgia. He was stuck at home, learning remotely, and had more time than expected on his hands. So, one night he made a few short videos loosely based on small-town news stories and posted them to TikTok. “I made five videos in the first day, went to sleep, and then ended up with 50,000 followers out of nowhere,” McClellan said. “Then I was like, ‘I gotta make more videos now.’ ” He kept going. Over the next three days, he made several…
This story continues at The Next Web
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