#Google to start issuing Display & Video 360 linking recommendations
Table of Contents
When Google identifies an unlinked DV360 advertiser, it will recommend linking it to Google Analytics.
Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to the notification displayed in the image below:
Why? Linking the DV360 advertiser allows you to export Analytics audiences and conversions to DV360. Additionally, you can view campaign cost data and user engagement data in Analytics, enhancing campaign measurement capabilities.
Why we care. Monitoring campaign performance accurately is crucial for effective optimization and generating progress reports.
How recommendations work. Google says it provides personalized recommendations “to help you get the most useful and accurate data and take advantage of new, relevant features as they become available.” Recommendations are based on your property’s history, settings, and trends observed across Google Analytics.
If your property has recently started running, you may not see any recommendations initially. However, be sure to check back again soon, as Google Analytics regularly identifies and introduces new recommendations tailored for you.
Accessibility. Recommendations are displayed in the Recommendations section of the Home page and appear contextually throughout Google Analytics, positioned at the top or to the right of relevant pages.
Deep dive. Read Google’s announcement in full for more information.
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.
If you liked the article, do not forget to share it with your friends. Follow us on Google News too, click on the star and choose us from your favorites.
If you want to read more like this article, you can visit our Technology category.
