Snoop Dogg Only Works With Companies That Help His Community: 'That's Part Of The Deal'
Snoop Dogg has grown his business portfolio into a vast and varied empire over the years, but Tha Doggfather is driven by more than just profits.
The rap legend, who has a finger in markets as wide-ranging as cannabis and cookbooks, sports and spirits, and fashion and fire pits, spoke about his philanthropic philosophy in an interview with TIME magazine, which has named him one of the 100 most influential people of 2025.
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“You can pay me, but that ain’t all we doing,” he explained of his approach to endorsement deals. “We gonna make sure you take care of this community initiative that I have. And it could be silent or it can be loud, but that’s a part of the deal as well.”
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Snoop was also asked if he’s worried about oversaturing his brand, to which he “politely but firmly” replied: “The way you framing it, with all due respect, is like I’ll do anything. I want you to frame it like I’ll do anything if I own the brand. That’s a big difference. So me marketing and branding for a company — if I don’t own it, I ain’t fucking with it.”
The Missionary MC’s generosity was on full display earlier this year when his hometown of Los Angeles was devastated by a series of deadly wildfires.
“I got a lot of people that’s out there on the ground that’s making things happen. I’m pushing buttons, making things happen, and making sure that the right people are getting the things they need,” he said during an appearance on Jimmy Kimmel Live! in January.
“Because a lot of time when we put these donations together, certain people don’t get it. So we need to make sure that everybody who needs this gets this. So what my team does, is we go on the ground and we make sure that we make a direct connection with those people and aren’t missing anybody.”
He also revealed that he received a call from a bank that “wants to help out” and “contribute money to people that lost their homes.”
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