Prince Harry and Meghan Markle aren’t the only royals branching out in new media endeavors! Princess Catherine just launched a brand new Instagram account!

On Monday, Kate Middleton made a splash on social media by debuting a social media page for her new project, The Royal Foundation Centre for Early Childhood. Kate created the organization alongside her and her husband Prince William‘s larger org The Royal Foundation in June 2021 to raise awareness about the importance of the first five years of a child’s life.

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As part of the IG launch (which included eight posts over two days), she appeared in a video promoting the new Shaping Us campaign, explaining:

“Our early childhood, the time from pregnancy to the age of five, fundamentally shapes the rest of our lives. But as a society, we currently spend much more of our time and energy on later life. Today, the Royal Foundation Centre for Early Childhood is launching a new campaign, Shaping Us, to raise awareness of the life-changing impact we can have when we build a supportive, nurturing world around children and those who care for them.”

The page also includes insight into the Princess of Wales’ trip to the University of Leeds, where she visited with Childhood Studies students, and the Kirkgate Market, where she spoke with vendors about their experience of early childhood. Ch-ch-check it out (below)!

The account also launched a new claymation movie promoting the campaign, take a look:

Sounds like a great initiative! And she’s taking a page right out of the Duke and Duchess of Sussex’s book by finally leaning into the media! Thoughts?! Would you like to see Kate get online more? Let us know (below)!

[Image via MEGA/WENN]