“The Devolver Marketing Countdown to Marketing takes the 30 glorious minutes before a typically anti-climactic big summer showcase and thrusts it into the spotlight,” reads the press release.

“Based on extensive consumer research and focus testing, Devolver Scienticians have learned that the countdown before a showcase is when the audience’s hopes are at their highest, before the inevitable disappointment sets in.

“Devolver is set to capitalize on this untapped pre-show potential with the greatest countdown the industry has ever seen. But at what cost? Join the anxious masses for at least four video game announcements in Summer Game Fest’s most hotly anticipated countdown. To marketing.”

Watch the teaser trailer below.