#Google removes Auction Insights from Looker Studio
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This removal means you’ll need to adjust your fields by September, as several competitive metrics are now only available in Google Ads.
Why we care. Auction Insights provides critical competitive data, helping advertisers understand their performance relative to competitors in the same auctions. The removal of these fields from Looker Studio will require advertisers to adjust their Looker reports and strategy tools, and revert to getting the competitive metrics they want to see in Google Ads.
Fields impacted. Affected fields include Auction Insight metrics such as Domain, Average Position, Impression Share, Outranking Share and several others critical for competitive analysis.
Action needed: Advertisers should proactively remove these fields from their Looker Studio reports and charts to prevent disruptions. Failing to do so could result in broken reports, impacting the ability to track and optimize ad performance effectively.
Yes but. Advertisers shouldn’t worry here – Google has not said Auction Insights will go away. You can still access all the competitive analysis metrics in Google Ads.
Bottom line: With the removal of Auction Insights from Looker Studio, you will need to find alternative ways to track competitive performance metrics and adjust Google Ads reporting strategies.
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
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