“#Pierrot Launches New Project ALL RUSH!! to Show the Backstage of Animation Production”
Acclaimed anime production company Pierrot (Naruto, Bleach, Mr. Osomatsu) has launched its new label “+iRO” (pronounced Toiro). Its concept is – “We want to respond to the shape of each person’s favorite. We want to add iRO (color) to your daily life.”
And the label’s first project is ALL RUSH!, which is set in the animation studio “studioONE” and depicts the backstage of animation production. The unique characters working at “studioONE” are designed by Urita Uri, a popular illustrator who has over 24,000 followers on Twitter. Its manga series written by Hinako Meguri (PERFECTION NOISE, SINoALICE) and drawn by Ino Koudai will start serialization on Twitter from 17:00 on June 11 (JST).
“Welcome to studioONE” – Tomo Kanakura is on his first day of work at an animation production company. In a new environment, with new friends, he can be involved in the anime production he has always dreamed of. His heart is filled with anticipation and he is determined to do his best. However, what awaits him is a world that does not go according to theory. From the very first day, he has to engage in practical work, the people in the business are out of the ordinary, papers are piling up high, and deadlines are somehow not met… Will he be able to survive in the animation industry without losing his mind?
— ALL RUSH!!公式 (@allrush_PR) May 14, 2021
Source: Pierrot press release
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