Following up on the news of the forthcoming Oshi no Ko update livestream later this month, Japanese consumer electronics and appliance manufacturer Panasonic has announced that it will tie up with the forthcoming anime in a unique way. The show’s main character, Ai Hoshino as Ai from the idol group B Komachi, will be featured in a forthcoming Japanese TV commercial as the spokesperson for the company’s SOLOTA countertop dishwasher/dryer line.

The ad will debut closer to the TV anime’s premiere date in April.

RELATED: Oshi no Ko Anime Special Update Livestream to Be Held In Late February

Based on the manga written by Aka Akasaka (Kaguya-sama: Love is War) and illustrated by Mengo Yokoyari (Scum’s Wish), Oshi no Ko is being directed by Daisuke Hiramaki (Asteroid in Love) and assistant-directed by Chao Nekotomi (Love is Like a Cocktail) at studio Doga Kobo, with series composition by Jin Tanaka (Laid-Back Camp) and character designs by Kanna Hirayama (Rent-a-Girlfriend).

Sentai Filmworks has also licensed the anime and streaming service HIDIVE will stream it starting in April. The service describes it:

When a pregnant young starlet appears in Gorou Amemiya’s countryside medical clinic, the doctor takes it upon himself to safely (and secretly) deliver Ai Hoshino’s child so she can make a scandal-free return to the stage. But no good deed goes unpunished, and on the eve of her delivery, he finds himself slain at the hands of Ai’s deluded stalker — and subsequently reborn as Ai’s child, Aquamarine Hoshino! The glitz and glamor of showbiz hide the dark underbelly of the entertainment industry, threatening to dull the shine of his favorite star. Can he help his new mother rise to the top of the charts? And what will he do when unthinkable disaster strikes? 

Sources: Panasonic Consumer Products On Twitter (JP), Comic Natalie