The Bahamas – LL COOL J’s Rock The Bells has announced the inaugural Hip Hop Experience Cruise in celebration of the genre turning 50 years old next year.

The unique cruise experience will be brought to life in partnership with Sixthman, and the Norwegian Pearl sets sail from Miami to The Bahamas on November 13, 2023 for four nights through November 17, 2023.

There will be a full lineup of performers announced at a later date but guests will be welcomed to a kick-off party on the boat’s deck with a concert from Trina and Trick Daddy.

“At Rock The Bells, we believe classic and timeless Hip Hop deserves to be served on a silver platter and we can’t wait for Hip Hop lovers across the globe to be immersed in the culture for five days, on five stages,” said Rock The Bell’s President James Cuthbert. “We’re excited to partner with Sixthman, who bridges the gap between artists and fans, creating unforgettable guest experiences.”

LL COOL J founded Rock The Bells in 2018 with a focus on uplifting the culture and elements of Hip Hop. The brand uses content, commerce, merchandise and various experiences, such as the upcoming inaugural festival, to remind fans where Hip Hop came from.

The name of the brand comes from LL COOL J’s 1985 hit “Rock The Bells” and the rap icon had to take ownership back after another company had used the name for their own festival in the mid-2000s.

In July, LL Cool J took to social media to explain why he founded Rock The Bells. “I founded @RockTheBells because I believe Hiphop culture isn’t disposable,” he tweeted. “I also believe true art/artists don’t have an expiration date.”