#Lead Magnet Ideas To Increase Revenues In Your eCommerce Store

Usually people who land on your eCommerce have no intention to purchase from you. They’re just here to browse your store for a couple of minutes then leave. Even if you’re able to drive a lot of traffic to your store, still your revenue will suffer.

Instead of losing those sales forever, you should find a way to grab their attention and improve your conversion rate. This is where a lead magnet comes into action.

The term lead magnet is a marketing term that refers to the strategy of giving out free items and services in order to capture contact details to improve your sales conversion rate. Once you have collected that valuable information, it will be much easier for you to encourage them to come back to your store and make a purchase.

It’s highly essential to first figure out the needs and demands of your audience, once you’ve analyzed that, create a lead magnet idea accordingly to convenience lead to take action.

This might be a little confusing for you especially if you’re new in this competitive industry where improving your eCommerce conversion rates is a challenging.

Don’t you worry because in this post we’ll be discussing some of the most common lead-magnet ideas plus we’ll also guide you how to choose the best one based on the needs, demands, and value of your audience.

So without any further ado, let’s begin.

Discount code

Discounts inspire the majority of customers to buy. According to statistics, overall, 93% of customers believe excellent deals are important. Consider this: Discounted lead magnets are quite popular because of this. Customers want to feel like they’re receiving value and getting a good price at the same time.

You should offer discounts when there’s a decrease in sales.  This will encourage shoppers who are unfamiliar to your business to try on your products because they are available at a discounted rate.

You can either offer a percentage off or maybe a dollar amount discount on their first purchase. Request your leads to subscribe to the newsletter in exchange of discount codes so that you can further nurture those leads.

To boost your revenue, add a minimum amount to the offer. Take example of Pickwick & Weller, to avail the discount offer, leads have to at least make a $50 purchase.

Infographics, ebook, and guides

Why do you think people make a purchase? Well, around 70% of shoppers buy things that can solve their problem or improve their lifestyle. You may present your product as the solution to a particular problem by offering educational content.

You should use lead magnets that depend on how much information your audience needs to make a purchase. In the vitamin supplement business, for example, making an infographic highlighting a few important facts about vitamins might generate more leads than a 25-page ebook.

Infographics, ebooks, and guides work effectively when you are trying to persuade someone to notice and consider you. Because they aren’t aware of you or your offerings, people want education on how your solution addresses their problem.

Choose this kind of lead magnet to focus on your targeted customers‘ interests. An e-book that explains your ingredients source, discusses your production process, and gives behind-the-scenes photographs of your organisation may educate buyers who care about what goes into this sort of product and persuade them to buy.

Free shipping

Offering free shipping is a good strategy to get customers to purchase online. Free delivery can help buyers in the purchase phase of the sales funnel decide whether or not to buy from you. To put it nicely , free delivery increases the likelihood of a purchase by 4-5 times.

If there are many consumers that add items to their carts but don’t finish checkout, use this option. Shipping expenses can be a factor in abandonment. Ask shoppers to sign up for a special email subscription for extra free shipping.

Use the lead magnets at multiple places so that site visitors are informed that free delivery is an option. For instance:

• Add a header to your homepage.
• Use pop-ups that display on shoppers’ products and checkout pages.
• Integrate a lead magnet on other web pages.

Include a minimum purchase condition, such as “Free shipping on all orders over $50,” or use the example below: “Free delivery on all orders of two or more products.”

Quiz or survey

Use quizzes and surveys to learn and understand your leads. For instance, visitors who have previously visited your store but didn’t buy anything, may readily tell why. This type of lead magnet is useful when partnered with another deal. To entice customers to do a quiz or fill out a survey form, give $20 or 10% off.

Use this sort of lead magnet if you discover that a lot of traffic is going to your site, but sales conversions are poor even after you make modifications to the content, structure, and  CTAs.To boost response rates, brief surveys or quizzes are incorporated inside the lead magnet.

Resource list

The number of individuals who use the internet increased by 82 percent between 2012 and 2017, which testifies to the amount of information that is available online. Shoppers who are seeking for specific information now have greater access than they have ever had.

However, having greater access to information does not imply that customers would have an easier time making selections. In fact, since there is so much information to sort through, decision-making is becoming more difficult. It is for this reason why resource lists are such a useful tool.

Provide leads with everything they require in a single location to increase the chances of them making a purchasing choice sooner.

Resource lists, including guides and ebooks, are designed to educate buyers. For businesses with plenty of competition, compile a list of useful resources as a means to condense the kind of information buyers need while also distinguishing yourself in an overcrowded market.

Make use of this lead-magnet concept to provide a solution to a specific audience requirement.

For example, if you sell running shoes, you might include a resource list similar to the one provided below by Runner’s World. Fitness equipment, apparel, and, of course, connections to your items can all be included in your resource list.

Not only do you provide leads with the information they want, but by linking back to your product, you make it simple for them to purchase anything once they have obtained the information they want.

Let’s get started

The most effective method to get started is to select a lead-magnet concept that corresponds to your needs and goals, and then verify its effectiveness in terms of lead generating. Make changes to your offers until you discover the one that creates the greatest interest. A crucial component of boosting income is the ability to nurture leads so that they ultimately purchase anything.

For example, if you are offering a discount, you should test to see whether you receive more leads if you provide a percentage discount or if you provide a cash amount off. After that, determine the amount of the discount.

If you have more than one working lead magnet, you may even switch between them. Customers will see that you are active and prepared to meet their demands if your material is often updated.

by Tooba harris

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