#Google Ads won’t appear on parked domains for new accounts by default
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Google Ads is automatically opting new accounts out of Parked Domains starting in October, enhancing ad relevance and budget efficiency.
A parked domain is basically a placeholder web address. It’s been registered, but typically it has little or no content and sometimes shows ads.
Why we care. This update allows advertisers to avoid wasting budget on low-value ad placements, ensuring ads are shown on websites that better align with their target audience and brand messaging.
Key benefits.
- Save money: Avoid spending on ads that may not reach relevant users.
- Increase relevance: Ensure ads are displayed on sites that reflect your brand.
- More control: Gain flexibility by choosing specific ad placements.
What Google is saying. Google sent out a letter to advertisers yesterday, informing them of this new “Content Suitability” setting. Serge Nguele shared the letter he received on LinkedIn:
How to opt back in. Advertisers who want to serve ads on parked domains can opt in by navigating to Content Suitability settings in Google Ads.
Bottom line. This update gives advertisers more control and helps improve ad efficiency and relevance by managing where ads are placed.
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
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