Making the Most out of Your Promotional Content with Smart Aesthetics

Advertising makes the business world go round. It does not take much time being online to understand that social media has gotten incredibly saturated with a variety of promotional content. The barrage of ads is making people either block them or skip by as fast as possible. In fact, 11% of Internet users block display ads via software solutions. In such a climate, creating enticing ads is an incredibly important aspect to get through to people. Simple text surely does not cut it anymore, because the competition will be using all kinds of flashy tricks. Nowadays, a great marketing strategy is just half the battle. The other half consists of creating excellent visuals to go with it and carry the message. That does not necessarily mean elaborate visuals, but they have to be effective, as in the case of ramses book demo. We will guide you through why masterful graphic design is important, and how to create great visual ads yourself.

Why is Graphic Design Important for Making Exceptional Ads?

Brand Recognition

Getting your graphic design elements right is not just for eye candy. It can work to establish the entire identity of your brand. Making appealing creative choices consistent with an overall marketing idea will work towards growing the flair of your company. A great graphic design logo can even become iconic – think of the companies such as Nike, Apple, or Mercedes. These organizations have condensed their message into a simple picture that is super recognizable.

Communication

Visuals can not only communicate a character tone, but they can even command how you want people to feel about your brand. There is a whole science built around this, named color psychology. Blue shades, for example, can communicate a relaxed attitude. Red shades will act as energizing, immediate, and portray power. Symbols and shapes also have subconscious meanings, so be sure to research and integrate them wisely.

Graphic Design Principles for Creating High Performing Ads

Simplicity

According to the marketing giant Google, it is all about keeping to the three big C’s. Ads should be clear, concise, and compelling. You do not want to be overwhelming or show off elaborate graphic design skills. The language of graphic design is a means to an end, and that is how it should be used. Generate ideas, and then boil them down to the simplest, most effective solution. Simplicity is memorable, and that is what you ultimately want your consumer to take away.

Graphics

Following graphic design trends blindly is not something you want to do. Even if something is hip at the time, graphics should never be used to simply fill up blank space. It is known that visual information is more easily comprehended and remembered compared to audio data. Images can hold a lot of information that will get associated with your brand values and overall character. That is why you should pick graphics meticulously, and never just choose something for the sake of it. Think of your marketing purpose, and then try to make the overall image aesthetically pleasing, as can be seen on the site mr.bet. If you are not satisfied with the work, be sure to refine the design until you are genuinely excited about it.

Structure

A strong foundation of any ad is a well-thought-out structure. There are known practices as to what that means. According to the Interactive Advertising Bureau, an ad should be well distinguishable from any normal content on a web page. The ad should have clearly defined borders that guarantee it will not get confused with regular data on a page. Also, it must be designed to be flexible. Remember that consumers will see it on an array of different-sized devices. The three top sizes, according to Google, are 300×250, 336×280, and 728×90. Be sure to include your company identification, a value proposition, a visual representation of your idea, and a call-to-action button or link.

Typography

Typography is used to draw the eye of a consumer to a specific message that is most important. Essentially, you want to have a typographic hierarchy. Emphasize the top elements through bold fonts, as that naturally attracts attention. Choosing fonts can be a whole elaborate design process in itself. Wrong combinations will look tacky, and they can distract the viewer from focusing. Excellent combinations will look classy and can support your initial idea. This guide to great font combinations will help you navigate through the many choices available.

Conclusion

We hope you gained some helpful insight into why you should invest in good graphic design for your ads, and what design principles you should keep in mind. Above all, designing the visuals for your ad should be a fun process for you. The goal is to make something you love that will represent your brand in the world. If you don’t have the funds to hire a professional, don’t shy away from using free graphic design software and experiment with the creative process yourself. There are tons of excellent YouTube tutorials to get you on the right path in no time. What graphic design trends do you love most? What do you think makes an ad stand out visually? We would love to hear your opinions in your comments below!

Author’s bio

Scott Carrion is a freelance writer and analyst focusing on business and marketing. His Master’s degree in Business research from Curtis L. Carlson School of Management has given him a broad base from which to approach many topics. He works closely with B2B and B2C companies providing useful and engaging content that can convert viewers into customers.

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