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#Scarlett Johansson is launching a beauty brand

#Scarlett Johansson is launching a beauty brand

Scarlett Johansson is the latest Hollywood mogul to launch a beauty brand.

The Iron Man star will team up with the Najafi Companies, a firm that’s investing between $5 and $10 million in the as-yet-unnamed label, according to a report.

Little is known about the initiative, including whether the products will be makeup or skin treatments or both. Either way, it will be the star’s first turn as an entrepreneur.

Johansson has previously been a brand ambassador for L’Oreal Paris, as well as a celebrity model for Dolce & Gabbana’s fragrance line, The One. In this case, however, she’ll be founder and chairman of the new company.

“Several years ago, I took a step back from my beauty deals with the goal of creating something true to me. The result is a clean, accessible approach to beauty,” Johansson said in a statement, according to the report in Women’s Wear Daily.

Johansson’s brand is slated to come out early next year, according to the report. 

A photo of a Scarlett Johansson wearing a pink gown on the red carpet.
Scarlett Johansson’s beauty brand will be her first entrepreneurial venture.
Barcroft Media via Getty Images

Johansson tapped a former Juicy Couture executive, Kate Foster, to be chief executive according to Foster’s LinkedIn profile which says “Co-founder and CEO of new beauty company coming soon.”

“We are passionate about supporting ambitious and thoughtful founders and management teams who lead with integrity and vision,” chief executive of Phoenix, Ariz.-based Najafi Companies, Jahm Najafi told WWD. “Scarlett and Kate fit squarely in the type of leaders with whom we love to partner for the long term.”

A photo of Lady Gaga wearing a white feather dress
Lady Gaga launched her beauty brand, Haus Laboratories, in 2019.
NurPhoto via Getty Images

ScarJo joins a long list of celebrities with make-up or beauty brands — including Rihanna, Lady Gaga, Millie Bobbie Brown, Jessica Alba and Drew Barrymore. 

Millie Bobby Brown wearing a white gown at the SAG awards
Millie Bobby Brown has a Vegan beauty line called Florence by Mills.
Getty Images
A photo of Drew Barrymore leaning on a balcony overlooking the ocean.
Drew Barrymore’s makeup line is called Flower.
Newspix via Getty Images

Najafi, who is a part owner of the NBA’s Phoenix Suns, also recently teamed up with former NFL star Colin Kaepernick to form a blank check company. 

The company, which is also an investor in the beauty brands, Moon and Florence by Mills and body building brand BodyFit did not immediately respond to a request for comment.

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