#Hikaru Utada’s To Your Eternity Theme Song MV Viewed 250,000 Times in Six Hours

Japanese pop singer Hikaru Utada‘s official YouTube channel started streaming a music video for her new digital single song “PINK BLOOD” at 00:00 on June 2 (JST). The three-minute clip featuring beautiful kaleidoscopic-like visuals has been immediately viewed more than 250,000 times only in six hours. The viewing number is expected to increase further after dawn.

The song is now featured as the OP theme for the TV anime adaptation of Yoshitoki Oima’s fantasy manga To Your Eternity. The music video was directed by Eiji Tanigawa of Creative Lab.TOKYO. He says, “I am proud to say that I have created a strong music video that is not affected by the times.”

Also, Hikaru Utada’s exhibition “Hikaru Utada ‘PINK BLOOD’ EXHIBITION” to celebrate the release of “PINK BLOOD” will be held at Ginza Sony Park in Tokyo from June 5 to 18, 2021. In addition to high quality photographs by world-renowned photographer TAKAY, the venue will also display costumes and sets used in the filming of the music video. And visitors can freely take photos at a photo booth using the mirror where the main artist photo was taken.

The TV anime To Your Eternity premiered in Japan on April 12, and has also been simulcast on Crunchyroll to its members in North America, Central America, South America, Europe, Africa, Oceania, the Middle East, and CIS.  

Source: Epic Records Japan press release

© Yoshitoki Oima, Kodansha Comics / NHK, NEP