#Google November 2024 core update rolling out now

Google released the November 2024 core update today. This update will take about two weeks to roll out, Google said.

Core updates happen multiple times per year. Core updates can have significant, broad changes to Google’s search algorithms and systems, which is why Google announces them.

This core update comes a few months after Google released the August 2024 core update and should be a typical core update. Google wrote on LinkedIn:

• “This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.”

What Google is saying. Google posted about the update and said it will post more on its search status report. Google wrote:

“Today we released the November 2024 core update. We’ll add it to our ranking release history page in the near future and update when the rollout is complete. For more on core updates:”

Previous communication. Google told weeks ago that an update was coming soon but that those hit by the September 2023 helpful content update should not expect to see big recoveries with this update. It is too soon to see what type of impact this November core update will have.

What to do if you are hit. Google has given advice on what to consider if you are negatively impacted by a core update in the past. Google has not really given much new advice here but here is the past advice the search company provided.

• There aren’t specific actions to take to recover. A negative rankings impact may not signal anything is wrong with your pages.
• Google has offered a list of questions to consider if your site is hit by a core update.
• Google said you can see a bit of a recovery between core updates but the biggest change would be after another core update.

In short, write helpful content for people and not to rank in search engines.

• “There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people. For those that might not be ranking as well, we strongly encourage reading our creating helpful, reliable, people-first content help page,” Google said previously.

For more details on Google core updates, you can read Google’s documentation over here.

Previous core updates. The previous core update – the March 2024 core update – was the largest core update, according to Google. It started March 5 and completed 45 days later on April 19.

Here’s a timeline and our coverage of recent core updates:

• The August 2024 core update was on August 15th and ended on September 3.
• The March 2024 core update was on March 5th and ended on April 19.
• The November 2023 core update was on November 2nd and ended on November 28.
• The October 2023 core update was on October 5th and ended on October 19
• The August 2023 core update was on August 22nd and ended on September 7.
• The March 2023 core update was on March 15th and ended on March 28th.

Why we care. With any core update, we often see large movement within the Google search results and ranking. With these, you will hopefully fine ranking improvements for your sites or client sites. But at the same time, some of you may see no movement or worse, downgrades in rankings and traffic from Google.

We hope this update rewards you all and sends you lots of traffic and conversions.