#Google launches tool to simplify Enhanced Conversions setup
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Google unveils EC Assist, a Chrome extension to help advertisers troubleshoot and optimize their Enhanced Conversions setup.
Why we care. Enhanced Conversions are crucial for improving Google Ads performance, but setting them up correctly can be a challenge.
How it works:
- Advertisers install the EC Assist Chrome extension
- They run a test conversion on their website
- EC Assist identifies potential issues and suggested next steps
Between the lines. This tool reflects Google’s efforts to make advanced advertising features more accessible to a broader range of users.
What advertisers think. We first spotted this update on Head of PPC, Scott Carruthers’ LinkedIn
I ran a poll on X to gauge how challenging people are finding setting up Enhanced Conversions. Not everyone finds it cumbersome. The amount of complexity is related to the architecture of a website, according to several sources. Boris Beceric and Rob P commented on X:
The big picture. Enhanced Conversions allow advertisers to send hashed first-party conversion data to Google, powering tools like Smart Bidding, for better ad performance.
Where to get it. The EC Assist Chrome extension is available for download now.
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
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