#Google AI Overviews now show for signed-out users in the US
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You no longer need to be logged in to see AI Overviews in the US, Google confirmed this is rolled out to all US searchers.
What it looks like. I just conducted a search while not signed into Google using Chrome and Google showed me an AI Overview at the top of the search results.
Here is a screenshot:
More details. As a reminder, Google launched AI Overviews to US searchers back in May, after the Google I/O event.
Today, Google expanded AI Overviews to six new countries, added new links to the AI Overviews and added new Search Labs experimental tests for AI Overviews.
Jon Henshaw posted on LinkedIn yesterday he was seeing these while signed out, so I dug in and Google confirmed, it is 100% rolled out to all US searchers. I should note, I personally do not see AI Overviews when searching logged in to my Google Workspace account but Google did tell me that Workspace accounts can see AI Overviews.
Why we care. As more and more searchers see AI Overviews, it might lead to different click behavior from the Google Search results. Google touts how AI Overviews should lead to more traffic to publishers, but publishers have good reason to be doubtful of such statements, especially since Google is not showing publishers distinct impression and click data from Search Console on AI Overviews.
This also means that SEO tools will be able to better track these AI Overviews, as Lily Ray pointed out. Mark Traphagen from seoClarity also confirmed that his toolset is seeing AI Overviews in incognito mode.
AI Overviews seem to be here for the foreseeable future and it is our job to ensure publishers and content creators get traffic from Google Search, even with AI Overviews being found at the top of those results.
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Personality Of The Year,” you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O’Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.
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