#Giorgio Armani opens first Hamptons pop-up shop
“#Giorgio Armani opens first Hamptons pop-up shop”
July 13, 2020 | 1:02pm | Updated July 13, 2020 | 1:02pm
Giorgio Armani opened his first pop-up shop this past Saturday at 54 Newton Lane in East Hampton.
Courtesy of Giorgio Armani.
The 1,800-square-foot space, at 54 Newtown Lane, will be open seven days a week between now and October. While the brand will adhere to all CDC guidelines in-store, shoppers can also book private or virtual appointments.
Designed with a jungle theme, the storefront is adorned with a vibrant palm tree decor. The new space is selling a range of categories, including women’s and men’s ready-to-wear, fragrances, accessories, fine jewelry and giftable items from Armani/Casa.
The highlight is a special presentation of the brand’s La Prima Collection of handbags that have been on an international tour with stops in Italy, Germany and France.
The collection is a reference to the original handbag first designed and sold by Armani in 1995. The silhouette and clean lines echo chic ’90s minimalism and is a timely nod to fashion’s obsession with the iconic era.
All items are available at Giorgio Armani East Hampton, 54 Newtown Lane or at armani.com
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