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#Facebook’s reportedly changing its name — and we have some thoughts

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#Facebook’s reportedly changing its name — and we have some thoughts

Word on the grapevine is that social media nightmare platform Facebook is planning on changing its name.

This mighty rebrand, according to The Verge, is happening for one reason: the metaverse. In more real terms, the Zuck wants to position Facebook as more than a social media company.

On the information we have, it seems this move is like Google reorganizing under the Alphabet name. That means it’s unlikely the Facebook app itself will receive a name change, instead there’ll be an umbrella business that all the company’s separate units sit under.

In other words, when you start up WhatsApp, it won’t say “By Facebook” anywhere. There’ll be a new moniker in its place

Looked at from this perspective, the rebranding makes sense. The company has been pumping huge amounts of resources into its upcoming AR products and THE ZUCKMAN has been clear about his goals of building the metaverse.

Zuckerberg facebook metaverse
Credit: Maurizio Pesce/Markus Spiske — edited
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