#Dunkin Donuts’ new Sugarplum macchiato is purple

For those who thought sugarplums only came in fairy form, it will be a surprise to see Dunkin’s latest seasonal coffee flavor actually plays on a traditional English treat.

The centuries-old dessert probably originated as a way to preserve plums and other fruits in candy form by boiling with sugar, according to historians. Since then, the term “sugarplum” has been used to describe any fruit, sugar and sometimes also nut-based confection.

For “America’s No. 1 doughnut chain,” the sugarplum concept has been reimagined into an iced espresso and milk beverage with “bright berry flavors of blueberry, raspberry, blackberry and plum,” an over-the-top press release hypes, plus a lavender hue to match.

“Our Sugarplum Macchiato is a colorful twist on a well-known, but perhaps mysterious-tasting, flavor of holiday lore,” said Jill Nelson, the brand’s VP of marketing strategy. “It’s the perfect complement to our fan-favorite holiday latte lineup and brings even more delicious cheer to the Dunkin’ menu.”

Dunkin’ reps added that the sugarplum idea has been dancing in their heads since 2016: “Dancing around the culinary lab, re-enacting ballet moves from ‘The Nutcracker’ was an integral part of the development process.”

They also suggest pairing their purple drink with their new dressed-up holiday doughnut, featuring “frosted snowflake” sprinkles and a vibrant violet icing, all the better to “create a little festive FOMO as the highlight of holiday posts and photos.”