#Disney removes video for ‘Star Wars’ hotel amid fan backlash

#Disney removes video for ‘Star Wars’ hotel amid fan backlash

Disney quietly yanked a video for its new Star Wars-themed hotel that promised an immersive adventure — for more than $1,200 a night — after fans slammed the lodging as subpar and too expensive.

The Mouse House scrubbed the promotional video from Twitter and YouTube, according to Insider. The cruise ship-like hotel, dubbed “Star Wars Galactic Starcruiser,” is the centerpiece of a two-night voyage through a virtual Star Wars galaxy that’s set at Disney World in Florida.

“Once on board, you’ll cruise to the galaxy for two days and two nights while becoming the hero of your very own ‘Star Wars’ adventure,” former chairman of Disney parks, Bob Chapek, said at a company presentation back in 2017, when announcing the concept, according to the report.

Fans apparently weren’t impressed by the final product shared on social media at the end of November.

“The ‘light saber training’ looks about as exciting as a roadside sobriety test,” one Disney watcher commented on YouTube. “It’s way too expensive,” another said.

Disney did not immediately return requests from The Post for comment.

A screen grab of the Disney Hotel welcome video featuring a purple-faced concierge.
Disney circulated a low-fi welcome video to guests of its new hotel, featuring an alien concierge. The video, which spurred backlash from fans, was eventually removed.

Disney previously had shared a behind-the-scenes video and pictures of the Florida-based hotel, which — depending on the package and room size — can set guests back as much as $6,000 for a two-night stay when it opens on March 1 of next year.

“Imagine waking up inside of a Star Wars story—your own Star Wars story,” Disney’s promotional website beckons. “Relax in comfort and gaze out your cabin or suite window, as ships, planets, stars and other breathtaking galactic sights float past on the majestic canvas of the cosmos.”

The hotel, which is a cruise ship-like experience, is supposed to transport guests to a Star Wars world. Unfortunately for Disney, some of those guests weren't impressed by a recent promotional video.
Courtesy of Disney

But over the weekend, several Disney news blogs posted a bizarre low-fi promo video sent to customers who already had booked a stay at the new property. The video apparently didn’t match expectations that had been juiced by Disney’s marketing.

It sparked a firestorm of criticism from fans. It features a purple-faced female alien concierge explaining various activities that are available onboard the Halcyon Starcruiser, the “ship” that guests will be boarding.

The welcome video sent to new guests of Disney’s ‘Star Wars’ hotel.

A static-filled video shows the concierge detailing some of the activities available during the stay while she taps on a device that looks similar to an iPhone, which beams low-resolution hologram images as she speaks.

“While on your voyage you will have access to an exciting range of activities just a short stroll from your cabin. Try your hand at the honored ancient art of wielding a light saber,” the concierge says, before tapping the iPhone to reveal an image of another time-honored vacation staple — a cocktail.

“The Star Wars Hotel lady is using an iPhone as a portable hologram thing,” tweeted an upset Disney fan.

A rendering of the Sublight Lounge  featuring guests drinking cocktails at the new Disney hotel
A rendering of the Sublight Lounge at Disney’s Star Wars: Galactic Starcruiser hotel in Orlando, Florida.

Another wrote: “Why does it have analog static? What is this accent? Why don’t they have more than 3 activities to talk about in any of these promotions? It’s a $3K hotel stay, couldn’t they have spent more than $20 on the video? Why not do an in-universe version of their trip planning videos?”

“Bro this isn’t Star Wars, this is “Space Conflicts”. Who … approved this for a $6,000 hotel experience?,” tweeted another angry fan.

“I realize now Disney didn’t make the Galactic Starcruiser for Star Wars lovers. They made it for rich people who think Star Wars is neat,” wrote one fan.

Meanwhile Mickey Views, a blog for Disney news that has 134,000 subscribers, said that Disney hotel experience could be a “galactic failure” due to its cost and hotel design, which includes sterile, spartan rooms that one might see on a bad cruise.

“While a lot of people thought this experience could be a huge step forward, a smashing success…it’s starting to look not so much that way,” Mickey Views owner Brayden Holness said in a video. “It’s not clickbait when I say I believe this two-night immersive experience is going to go down as one of the biggest flops that Disney Parks has ever seen.”

Mickey Views called the Disney Hotel a “galactic failure.”
If you want to vacation like a Jedi, you’re going to need some serious Imperial Credit.
An inside look at a cabin in Disney’s Star Wars: Galactic Starcruiser hotel. Rooms run in the $5000-$6000 range for two nights depending on the package and room size.
David Roark
Photo shows food at The Crown of Coreillia Dining Room at the hotel.
A sampling of desserts offered at the hotel’s Crown of Corellia Dining Room, which is named for the manufacturing planet where the Halcyon and the Millennium Falcon were built, per “Star Wars” lore.

Reservations booked up quickly when the hotel was announced, but now, as the 90-day deadline to cancel approaches, customers appear to be canceling their expensive commitments.

According to Disney’s website, a number of openings have begun popping up in March, April and June. 

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