“#CBS All Access Rebranding as Paramount , Criminal Minds Docuseries Ordered”
ViacomCBS today unveiled Paramount as the brand name for the company’s CBS All Access as the streamer gears up for a global rollout.
Building on a legacy of innovation and superior storytelling that distinguishes one of the most iconic brands in Hollywood.
The rebrand will happen in Paramount in early 2021 as part of the service’s expansion to feature content from ViacomCBS’ leading portfolio of broadcast, news, sports and entertainment brands.
ViacomCBS will also bring Paramount to international markets with an initial debut in Australia, Latin America and the Nordics in 2021.
“Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling,” said Bob Bakish, President and CEO, ViacomCBS.
“With Paramount , we’re excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy.”
ViacomCBS also revealed plans for additional new original series for Paramount :
A scripted limited event series from Paramount Television Studios, based on Oscar-winning producer Al Ruddy’s extraordinary, never-revealed experiences of making The Godfather.
The 10-episode event series is written and executive produced by Michael Tolkin (Escape at Dannemora and The Player).
Ruddy will also serve as executive producer, and Emmy-winning producer Leslie Greif (Hatfields & McCoys) will executive produce and be a writer on the series.
A spy drama created by Taylor Sheridan (“Yellowstone”) with Sheridan, Jill Wagner, David Glasser, David Hutkin, and Bob Yari set to executive produce.
Based on a real-life CIA program, LIONESS follows a young Marine recruited to befriend the daughter of a terrorist to bring the organization down from within.
The series is produced by Paramount Network and 101 Studios.
A reimagination of the Emmy®-nominated series “Behind the Music” entitled MTV’s BEHIND THE MUSIC – THE TOP 40, which will unlock MTV’s vault from the past 40 years for a unique and intimate look at the 40 biggest artists of all time, through their voices and their eyes. The series will be produced by Creature Films and MTV Studios.
THE REAL CRIMINAL MINDS
A true crime docuseries based on the hit CBS Television series, and produced by XG Productions in association with CBS Television Studios and ABC Signature.
The service is also developing a revival of THE GAME as part of BET’s programming on Paramount from CBS Television Studios and Grammnet Productions.
The new original series announced today join the service’s previously announced plans for KAMP KORAL, a new original children’s series from Nickelodeon’s SPONGEBOB SQUAREPANTS, and the service’s role as the exclusive SVOD home to THE SPONGEBOB MOVIE: SPONGE ON THE RUN in early 2021.
Additional new original content will be announced ahead of launch.
CBS All Access expanded in July, adding a wealth of content from VH1, MTV, and other ViacomCBS brands.
“The response from consumers in just the early weeks of the service’s expansion already illustrates the tremendous opportunity ahead of us in bringing these phenomenal ViacomCBS brands together in one premium streaming home under the new Paramount name,” said Marc DeBevoise, Chief Digital Officer, ViacomCBS and President & Chief Executive Officer, ViacomCBS Digital.
“With the addition of even more content from across the portfolio as well as the new exclusive originals we are announcing today, we look forward to the early 2021 rebrand and bringing existing and new subscribers more of the compelling, genre-spanning live sports, breaking news and mountain of entertainment ViacomCBS has to offer.”
Paul Dailly is the Associate Editor for TV Fanatic. Follow him on Twitter.
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