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#Bubble tea fans flock to NYC shops for viral milk egg cups

“Bubble tea fans flock to NYC shops for viral milk egg cups”

It’s a boba bonanza. 

A hunt for giant bubble-tea-filled eggs that unscrew at the top and double as a reusable collectable is on around New York. Eager fans of the beverages made with milk or fruit-flavored teas swirling with tapioca pearls have snatched them up before they hatch out of shops. And the frenzy has gone viral, with users making their own milk tea drinks out of the reusable eggs at home on TikTok.

At I’Milky — a Taiwan-based bubble tea chain that first opened in the U.S. in Midtown in 2019 and more recently in Williamsburg — customers flock to secure its “Magic Egg.” The sippable bubble tea with a sweetened panna cotta cream base comes in three flavors served in pink, yellow and blue pastel colored egg shades with a translucent middle so you can see streaks of milky swirls when you shake them up. 

The Magic Eggs at I'Milky, a bubble tea shop with locations in Midtown and Williamsburg.
The Magic Eggs at I’Milky, a bubble tea shop with locations in Midtown and Williamsburg.
Brian Zak/NY Post

The Happy Magic Egg (strawberry coconut panna cotta); Galaxy Magic Egg (brown sugar bubble panna cotta); and the Golden Magic Egg (mango coconut panna cotta) cost $11.50 each and are only sold three times a day: noon, 3:30 and 6p.m. with just 100 eggs made daily at the chain’s Midtown location, and even fewer — 50 — in Williamsburg. And it’s a labor of love — boba-ristas cook up tapioca for three hours to give the pearls a chewy texture. 

“This age has made it so easy for something to blow up on social media. People have reused the eggs in a very unique and creative way,” Ricky Lam, head of I’Milky’s product development team, told the Post in an email, noting each egg comes with a playing card and a chance for customers to win a prize in stores, gamifying the experience. “There are more bubble tea brands than ever entering the market,” Lam said. 

The collectable has become so popular on TikTok, it sparked some friendly competition with other shops also serving boba tea drinks in the same egg-shaped containers, who say shortages of the photogenic egg in China have fueled their limited batches. 

A customer enjoying the Galaxy Magic Egg from I'Milky.
A customer enjoying the Galaxy Magic Egg at I’Milky in Midtown.
Brian Zak/NY Post
Lines form at I'Milky at noon, 3p.m. and 6p.m. when its Magic Egg cup drinks are served in limited batches.
Lines form at I’Milky at noon, 3p.m. and 6p.m. when its Magic Egg cup drinks are served in limited batches.
Brian Zak/NY Post

“Right now we’re waiting for our next shipment from China. We only have 30 per day,” said Ariana Wu, owner of BIAO Sugar, a boba milk tea shop specializing in dulce brown sugar boba mixed with milk, foams and toppings with locations in Koreatown and Long Island City. Like I’Milky, BIAO limits servings of its milk eggs to noon, 3 and 6 p.m. and only doles out 10 at each serving time, Wu told The Post. 

BIAO Sugar’s egg-filled drinks ($7.50 each) include the Devil’s Egg, a creamy blend of melted brown sugar, milk and tapioca served in a navy blue egg; and the Angel’s Egg, a combination of brown sugar boba, milk, coffee foam and coffee jelly served in a white egg. The shop is photo op-ready with boba-ristas serving the drinks out of a giant tiger’s mouth with walls covered in angel wing murals for customers to hold up their giant egg drinks against and share them on social media. Those who bring back the empty egg cup get 40% off their next drink.

“We do have a lot of influencers coming in posting about the eggs and they went viral,” Wu said, adding she plans to expand her influential boba biz to Boston.

The Devil's Egg ($7.50) at Biao Sugar blends melted brown sugar, milk, and tapioca. It's served in a navy blue egg cup.
The Devil’s Egg ($7.50) at BIAO Sugar blends melted brown sugar, milk, and tapioca. It’s served in a navy blue egg cup.
Credit: Courtesy of BIAO Sugar
The Angel Egg at Biao Sugar.
The Angel’s Egg, a combination of brown sugar boba, milk, coffee foam and coffee jelly at BIAO Sugar.
Courtesy of BIAO Sugar

“I went to New York City yesterday and I was on a hunt to find a tea place that sold their tea in these egg-shaped containers,” one fan posted in a TikTok video last year about BIAO Sugar. “Little did I know apparently everyone is having a shortage of these egg tops,” she said, explaining that she then tried I’Milky and waited in line. “All the waiting paid off because I got two of them,” she said. 

Boba teas — also called bubble tea — originated in Taiwan and have an international fan following with global chains and mom and pops putting their own unique spins on milk teas. And they’ve exploded in popularity with mainstream chains like Baskin Robbins adding its ice cream-inspired iteration recently to its spring and summer menu. Its Tiger Milk Bubble Tea is made with brown sugar syrup, black tea, whole milk and a scoop of vanilla ice cream.

A rep for I’Milky said the chain is expanding in downtown Manhattan, Jersey City and Queens later this year.

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