Las Vegas, NV – Diddy may have legally changed his middle name to “Love,” but that doesn’t mean he’s getting any on Twitter. The social media platform lit up with reactions to Diddy’s hosting gig at the 2022 Billboard Awards on Sunday night (May 15), bashing the Bad Boy mogul for shamelessly self-promoting his new music, Cîroc vodka, son and other business endeavors.

Diddy presumably seized the moment to do so as the annual event’s executive producer, but there are plenty of people who found it distasteful. As one person wrote, “Wow @BBMAs y’all just gave Diddy a whole 3 hours to promote all of his products? THIS IS YUCK AND EXHAUSTING.”

Please get Diddy off the stage #BBMAs pic.twitter.com/u8ZACOkvC3

— McGorgeous 😍 (@LipstickBandit8) May 16, 2022

Some viewers couldn’t stomach the blind arrogance he seemed to exude either. “Okay I’m 5 minutes into this @BBMAs and P Diddy hasn’t stop celebrating himself and how fabulous he is,” one person wrote. “That’s not what I tuned in for.”

Prior to the ceremony, Diddy spoke to Billboard about his decision to book controversial artists Travis Scott and Morgan Wallan to perform, saying he was “un-canceling the canceled.” So when Diddy presented an award to activist Tamika Mallory, it didn’t sit right, with some pointing out Wallen was “canceled” last year for freely using the “N-word” in a viral video.

Still, Diddy’s self-promotion almost felt like a scene from the infamous Chapelle’s Show skit “Making The Band,” especially when his “butler” brought him lotion for his “ashy” hands and later served him drinks. Check out some of the reactions below.

“Diddy gives an award for activism against racism while simultaneously giving platform to Morgan Wallen #BBMAs pic.twitter.com/I8SyHAAMVt

— chilombooo (@chilombooo1) May 16, 2022

P Diddy is the worst host I’ve ever seen on tv he just couldn’t shut up and he won’t funny like just read the damn prompt and get off he was so cringe everytime 🤦🏾‍♀️🤦🏾‍♀️ #pdiddy #BBMAs #BBMAs2022

— Queens Of Queens 🦋🐝💦 (@Lamb4life757) May 16, 2022

Diddy saying he hates award shows while he’s hosting an award show is the same as teachers saying they hate kids … #BBMAs

— Hail ミ☆ (@alltoohail) May 16, 2022

Diddy is drunk and tweaking. Hurry up and end this show, please! #BBMAs

— ᴅᴏʟʟᴀʀ (@callmedollar) May 16, 2022

Diddy so corny 😭

— carson (@playboixcarson) May 16, 2022

They not gon let Diddy host nothing else😭 #BBMAs pic.twitter.com/DGuHNprQmp

— Monique 🦋 (@moniquedacutie) May 16, 2022

They couldn’t get a better host than Diddy? #BBMAs pic.twitter.com/CIVEu32ZdM

— 😈 (@jezthemess) May 16, 2022

Wow @BBMAs y’all just gave Diddy a whole 3 hours to promote all of his products? THIS IS YUCK AND EXHAUSTING… #BillboardMusicAwards

— sailently judging you (@saibellanyc) May 16, 2022

Let’s not have Diddy host anything else. Thank you so much! #BBMAs

— ᴅᴏʟʟᴀʀ (@callmedollar) May 16, 2022

Diddy just said “I told the producers I’m not listening to anything they say, because I’m the freest nigga in the world” on NBC 😂

— Frazier Tharpe II (@The_SummerMan) May 16, 2022

Whew! I cant wait for Diddy to take his ass home so he can leave us tf alone with this love bs. Go pay your artists! #BBMAS

— Rachel. (@_loveRachel_) May 16, 2022

Is Diddy getting on y’all nerves as much as he getting on mines #BillboardMusicAwards

— Reds (@Reds97527861) May 16, 2022

Diddy is the worst host I’ve ever seen in my life pic.twitter.com/VycWKOW5In

— 𝘋𝘢𝘪𝘫 (𝗗𝗮•𝗮𝗴𝗲) (@GroovyDaij) May 16, 2022

pls do not let diddy host anything again cause im about to die from secondhand embarrassment 😐#BBMAs

— sigh (@negroes4life) May 16, 2022

who the hell picked Diddy as the host. Who did he threaten to get this role?

— me season! 🇰🇪 (@evelynvwoodsen) May 16, 2022

Diddy is the most annoying host ever #BBMAs

— 🦄🦄 (@MusuDrizzy) May 16, 2022

Tired of Diddy hosting already. It’s giving corny and forcing himself to be funny #BBMAs pic.twitter.com/4B17B57R4j

— Jas 🌻 (@soPOSH_) May 16, 2022

diddy is annoying get him off the damn stage with that hot ass outfit on #BBMAs

— CAPTAIN SAVE A HOE (@wynterklipz) May 16, 2022

I’ve heard enough from #diddy already. He’s what I feared he would be as #BBMAs host.

— 💡Reactive🔨 (@Reactively) May 16, 2022

Someone turn the teleprompter back on for Diddy. He doesn’t have the range. This is not a club hosting sir #BBMAs

— MarloHampton’sBunion (@ArethasPolaroid) May 16, 2022

Nobody:

Diddy as the host of the Billboard Awards:
“I ain’t listening to nothing the producers saying. I’m the freest nigga on stage right now.”

The Black Community: pic.twitter.com/SVeLURW8LS

— Kennedy Blaq (@KennedyBlaq) May 16, 2022

I thought Diddy was doing a good job and then he cussed and said the n word. Why? There is no reason to cuss at a award show, especially when it’s being broadcasts on TV #BBMAs

— Ashley Haas (@ashleyhaas42) May 16, 2022

Y’all know them uncles that be old as hell but be trying to hold on their young days by trying to be “cool” …that’s P diddy

— Niggaola is at peace (@Niggaolas) May 16, 2022