All You Need To Know About Promoting And Distributing Podcasts

You have spent ages creating quality content, interviewing interesting guests, and perfecting the sound for your podcast. It’s finally ready to be published and distributed. It’s then you realise that you have no idea how or where to publish you podcast. Do you just stick to Apple podcasts and Spotify? Do you create your channels own social media accounts and promote there? Will that stifle the growth of your audience.

Podcast distribution and promoting can be a painless and easy process if you take the time to read up on it and learn the tips and tricks that will help you do it efficiently and easily. Below are some of the best ways to publish, promote and distribute your podcast so you can reach and grow your audience.

Listing Your Podcast In Podcast Directories

The best and most impactful way to grow an audience for your podcast is to list it across every podcast directory. Your show should be available anywhere people consume podcasts. In order to accomplish listing your podcast in directories, you will need your podcast’s RSS feed link, which is generated by your podcast hosting service.  Then all you do is enter this information to each aggregator only once. From there, every podcast directory will update automatically when you publish a new episode. It’s really that simple. Here are some of the top directories to include your podcast on.

1.Apple podcasts

This is the number one directory your podcast should be listed on. “Apple is the key channel for your audience growth” says Diana Whalen, a marketer at Elite assignment help and State of writing review. They are responsible for as much as 70% of a podcasts listens and downloads. They have been doing this since 2005.

2.Google Podcasts

Google podcasts is the best and only way to listen to podcasts on Google’s platform. It automatically searches the web to aggregate podcast content and the best part about this directory is Google now shows podcasts in search results, which means your podcast is even more discoverable.

3.Spotify

Spotify is not to be outdone, and it is quickly becoming one of the most popular podcast directories, with 271 million monthly active users. Including your podcast in their directory is a must.

4.Stitcher

Stitcher was the default alternative to Apple Podcasts for Android users. It still has a decent audience base which means you will want to include your podcast in Stitcher’s directory.

Stitcher is unique in that it offers analytical tools to help you understand how your podcast performs, but bear in mind this is only how it performs on Stitcher. It’s also integrated into more than 50 car models. It also works in any vehicle equipped with Apple’s CarPlay or Android Auto, so adding your podcast to Stitcher’s directory is an absolute must if you know or think you know that your audience listens to your podcast while driving.

5.Tuneln

While technically a radio platform, Tuneln is becoming popular among podcast listeners, especially those listeners who like talk radio, news and sports. It has 75 million listeners, so it pays to list your podcast in its directory.

6.YouTube

A very non-traditional place to post podcast content to be sure, but YouTube has a massive audience and if you can capitalise on it, you should.

Convert each audio file into an MP4 and upload to your YouTube channel. If you have the resources, consider recording videos while you host your podcast episodes. Otherwise, just use your podcast artwork as a single image for the video.

There are many more directories you can add your podcast to as well. Besides listing your podcast in directories, you should also utilise the power of social media content

Promoting Your Podcast On Social Media

Due to the popularity of podcasts, it’s a lot harder for listeners on Apple podcasts to find your new podcast. Using social media to promote your podcast will help you find a dedicated audience.

There are many different strategies you can use to promote yourself on social media. It’s vital that you build your profile out so your potential audience can connect with the person behind the podcast. Filling out your bio, mission statement, website, and industry is essential. Fans use these to learn more about you and the pages they follow.

Another really useful strategy to help you stay on track with social media posting is creating and using a calendar.

Creating And Using A Social Media Calendar

It’s really easy to lose track of promoting things on social media, especially if you have other professional responsibilities outside of your podcast. Creating and using a social media calendar will help you stay on top of your social media posts and help you keep track of when you are post and what you are posting where. There are several apps that can automatically schedule posts as well.

Social media strategies to try

Using social media platforms is a great way to promote your podcast. It can help draw in more of your target audience and will help make you easier to find on the big-name directories. Here are some tips and strategies to consider when using social media to promote your podcast.

Host popular guests and use their name and connect with their audience.

This works like influencer marketing. When your big-name guest shares on their social media accounts that they were guest on your podcast, their audience will be excited and check out the episode and your podcast. You are betting that all or at least some of your guest’s audience will flock to your podcast too.

Share your podcast episodes to the right social networks

Putting your podcast on the right networks is super important. A business podcast will do well on LinkedIn, but a comedy podcast will probably not do so well because it’s the wrong platform. “Promoting your podcast to the right channels will help draw in your target audience in a more efficient manner” says Robert Anderson, a tech writer at UK Writings review and OX Essays.

Don’t forget to post new episodes and sneak peeks on your personal social media accounts.

Sharing your podcast to your own personal social media accounts leverages your personal brand to promote your podcasts. You should also consider sharing your personal social profiles on your podcast. If your audience on one account likes your message and what you have to say, then they will probably be interested to hear what you have to say on your other account too.

Create an accompanying blog post

If you have a blog this might be a good option to consider. Cross-promotion is never a bad idea. Plus, the blog post can act as a preview for the podcast episode, enticing listeners who are busy at work or otherwise busy at that moment.

Also, a blog post helps SEO. It makes your content easier to share on social media. Google loves text content and your readers are more likely to share things that they read.

Share quotes and short clips from your shows

Drive some new interested minds to your show by sharing quotes of an actual clip from your podcast episode. If you post your episodes on YouTube, why not make it a video clip from while you were hosting the podcast. Use a catchy quote to attract more interest.

Use the right hashtags

Specifically, when you are promoting on Twitter, and other social media platforms, use hashtags in your posts. Spend some time researching to find the best related hashtags. Use them and you will find that your podcast will appear in hashtag searches, which will bring in new listeners as well.

Connect with people manually

Don’t just wait for people to follow you on your social platforms. Reaching out to relevant accounts and people you feel would like your podcast is fair game. This is fairly standard growth hack and quite useful.

When people on social media get a new follow, they usually check out the account who followed them. When they see your profile, the probability that they will follow you back and give your podcast a listen is high.

Never stop a/b testing

Keep trying new things when promoting on social media platforms. It’s really important to do this. Also, don’t be afraid of letting go of social media networks that are not working for your podcast, or a particular promotion method. If you see a new, interesting ad platform, go on and check it out and see if it yields results for you.

You have nothing to lose by getting rid of something that isn’t working and there will be successes gained when you try new things.

Promoting and distributing your podcast is as easy as adding it to aggregators of as many directories as you can and using social media effectively. By following the above suggestions, you are bound to have a regular audience tuning in to your podcast, and it will continue to grow.

about Author

Sara Sparrow is a writer and editor at Cheap college paper and College assignment help. She is also a contributing writer for Simple Grad. As a content writer, she writes articles about SEO, coding, and computer science.

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