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#Activision Blizzard Controversy #MeToo Explained

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“#Activision Blizzard Controversy #MeToo Explained”
Previously, the president of Activision Blizzard Entertainment decided to resign, just weeks after the company was hit with an inequality and sexual misconduct complaint in California, along with staff outcry over the company’s working conditions.

Following the filing of the lawsuit, Activision Blizzard CEO Bobby Kotick wrote to staff members, saying that the company was:

“taking swift action to be the compassionate, caring company you came to work for and to ensure a safe environment.”

Alleged Sexism and Harassment

According to the allegation, as early as 2019, Brack knew that staff members were quitting the company due to widespread inappropriate behavior and gender discrimination. Employees had also complained to the company’s HR department about unequal wages and duties, according to the report.

Additionally, employees claim that the company did not take appropriate action measures. This is despite multiple complaints to HR personnel and executives, including Brack.

Blizzard President J. Allen Brack Says Goodbye To The Studio

#Activision Blizzard Controversy #MeToo Explained

Fans Backlash

The accused toxic working conditions at Activision Blizzard are forcing fans to reevaluate their support for the company’s brands. However, according to some Activision Blizzard staff members, boycotts may actually cause more problems.

On one hand, I completely understand why people would want to spend their money elsewhere rather than support a company that doesn’t align with their morals.

On the other hand, it’s a really bad feeling for those of us women who still work and fight daily at said company.

— Tami Sigmund (@cuppy) July 26, 2021

According to a current staff member, while they acknowledge the logic behind all this; taking a loss will grab the attention of executives and shareholders, pressuring them to act, however it doesn’t happen that way in practice.

“Even if a critical mass were reached, it’s more likely to result in layoffs on the dev teams than any change in opinion or composition at the top.”

SOURCE: The Associated Press, Yahoo! News

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