Technology

#A retrospective on Apple’s best value phone

#A retrospective on Apple’s best value phone

I sometimes ponder how successful I’d be in charge of a phone that gets updated every year. In my less lucid moments, I believe I’d navigate the choppy waters magnificently, each year releasing an engineering marvel that’d send critics and the public into Dionysian revelry.

But, more likely, I’d end up releasing a FIFA-on-the-Switch-style upgrade one year, and then the smartphone version of The Homer one year after. What I’m saying is releasing a phone every 12 months is fucking tough.

The reason I bring this up is because of Apple. More specifically, its release of the new iPhone 12 range.

While this is an exciting time for everyone and led to a gamut of new reviews, I wanted to do something different. I wanted to take a break. Relax. And, specifically, look at the success — and failures — of last year’s iPhone 11 Pro range.

Before we go into the why, I should also let you know that we’ve released a corresponding video that you can watch above. It’s structured a bit differently to this article, but covers much of the same things. So go and watch that.

But if you want words? Sweet, tangy words? Well, we’ve got those in spades too.

iphone 11 pro range