5 Video Content Ideas to Level Up Your Social Media Marketing Campaigns

Social media has now become so much more than online places to interact with friends and share the news with them virtually. For most businesses, those platforms are a potent channel to promote their products or service so that they can build a solid brand awareness effortlessly.

One of the most types of content many businesses use for their social media marketing campaigns is short videos. Videos are not only entertaining, they’re also informative and can even be used to show off the company’s products in a cinematic style. It makes your message stand out among other content (e.g., text posts, polls, static images, threads, etc.) on social media users’ feeds.

In this post, we will dive into killer social media video content ideas to build and engage your following.

1) How-to Videos: Educate Your Social Media Users

How-to videos can be such an informative and entertaining type of social media content you can create for your business. Not only are they an easy way to provide users with instructions, but it also provides a sense of how your product or service is used in everyday life.

A good example would be the “How To: Make Your Own Soap” video from Lush Cosmetics on Facebook that garnered more than 20 million views. This type of social video is straightforward, informative, and less hard-selling. 

You can also create how-to videos that give social media users a solid insight into how they can use your product to solve their problems. Not to mention that how-to videos are easy to make because you can film yourself as you demonstrate the steps of making a product or service.

2) Explainer Videos: Convey Complicated Messages

Conciseness and clarity are the two most important factors when it comes to social videos. And certainly one of the most popular types of concise videos is what we call an explainer video. This type of video should provide users with information that is simply explained in a way that isn’t hard to understand.

This type is typically about 60-90 seconds long or less with some form of animation that connects viewers to your product by showing them how it works or what they’ll get the maximum benefits of it. When you have complicated messages to get across your social media following, this type of video is can be your go-to.

3) Behind-the-Scene Videos: Make Your Brand More Personable

Behind-the-scene videos are typically quick and short videos that show the everyday life of your company or operations. It’s a great way to improve branding by showing people what goes into it from start to finish. It can be as simple as filming an employee at their desk, take a quick office tour, or show how your products or services are being made. 

This type of video is designed to build trust and brand identity. It takes social media users behind the curtain, making it much easier for them to get a firm sense of your brand’s personality so they can connect to your brand effortlessly.

4) Live-streaming Videos: Engage With Your Audience in Real-time

From Facebook to even YouTube, most social media platforms allow users to live-stream videos. These are a great way to build audience engagement with your brand and increase customer loyalty because they allow you to connect in real-time with your followers, showing them exactly what’s happening at the moment without necessarily editing any footage.

You can also answer their questions in real-time and in the most casual, engaging manner. The more social media users understand your brand, the more likely they explore your brand. Live videos also help to make your brand more transparent so the audience can connect with your brand faster.

5)  Product Videos: Showcase Your Products

Product or service videos help social media users understand what you offer. Showing them a real picture of what product or service you do can help you generate more trust and build a solid social media presence. It’s a fantastic way to help social media users set a clear expectation for your brand.

A product video is a great way to highlight a product or demonstrate a specific feature. A well-crafted product video can seem more authentic than a professionally taken image-based ad. Therefore, it encourages more users to visit your website and click “buy.”

Wrapping Up

In today’s digital marketing field, every savvy marketer needs to go beyond their website to reach more potential customers and build a solid customer base. Social media platforms are now potent places for them to market and showcase their product outside their landing pages or product pages. Using video marketing strategies, you can grab social media users’ attention faster and engage them. With those five video types mentioned above, you can now start jumping into the social video marketing bandwagon.

That said, there’s one thing you need to bear in mind: it’s crucial to learn each social media characteristic so you can create perfect social videos for each platform. See the guide on the infographic below:

Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

Twitter: @breadnbeyond

Email: [email protected] 

LinkedIn: Andre Oentoro

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